Social Media Director

UWorld • Coppell, TX

1d

About The Position

UWorld is a global leader in comprehensive academic and professional education, helping millions of students and professionals successfully prepare for and pass high-stakes exams across fields like medicine, law, accounting, and more. Our marketing team creates impactful, high-quality content to connect with diverse audiences, drive engagement, and empower success. Role Summary We are seeking a results-oriented Social Media Manager to lead the strategic planning, execution, and optimization of UWorld’s social media presence across all platforms. In this role, you will manage and mentor a team of social media professionals while owning the social media marketing strategy, content creation, and brand standards to drive awareness and convert leads into paying customers.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Demonstrable experience in social media marketing strategy, content creation, and digital marketing.
• Strong knowledge of AP style and brand guidelines for professional, consistent, and accurate communication.
• Exceptional written, verbal, and interpersonal skills.
• Ability to work well within a team environment with competing priorities and collaborate across teams.
• Proven experience managing, mentoring, and developing a social media team, including setting priorities, coaching performance, and driving results.
• Proven experience reporting on social media performance and presenting insights, recommendations, and results to executive leadership and/or external clients.

Responsibilities

• Strategy & Planning: Define and manage the annual social media marketing strategy, serving as the subject matter expert to position UWorld ahead of the competition.
• Team Leadership: Develop, manage, and mentor a team of social media employees to ensure consistent execution, high-quality content delivery, and continuous performance improvement.
• Content Management: Manage the strategy for social media content creation, ensuring it highlights the benefits of UWorld’s educational tools.
• Collaboration: Work as part of a shared services team that includes designers, videographers, and content writers. Partner with product marketing managers and internal teams to deliver targeted content and develop creative concepts for campaigns.
• Performance: Create, regularly measure, and report on marketing metrics to inform strategy and increase visibility and engagement.
• Brand Voice: Ensure a consistent brand voice and enforce UWorld brand standards across all social platforms.
• Optimization: Implement SEO and SEM best practices within the social media strategy.

Benefits

• 💰 Competitive Pay – based on experience.
• 🌴 Paid Time Off – because work-life balance matters.
• 🩺 Benefits Package – including medical, vision, dental, life, and disability insurance.
• 💼 401(k) with 5% Employer Matching – start planning for your future!
• 💪 On-Site and Virtual Group Fitness Classes – stay active and energized.
• 🌟 Supportive Work Environment – we foster a culture of growth, diversity, and inclusion.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees