Senior Director, Social Media and Emerging Platforms

Arizona Cardinals•Tempe, AZ

6d•Onsite

About The Position

The Arizona Cardinals are seeking a dynamic, culturally aware, and strategic leader to serve as our Senior Director, Social Media and Emerging Platforms. This person will be responsible for evolving and leading our social media strategy, developing an influencer marketing discipline, and delivering compelling, brand-authentic content that drives engagement, builds fan affinity, and supports business objectives. This position will oversee the Social Media team and collaborate across Marketing, Content, Brand, Partnerships, and Football Operations to ensure our voice on and off the field reflects the passion of the Red Sea and the values of our franchise. Hands-on experience managing social media in a professional sports environment (NFL, other pro leagues, or D1 athletics) is preferred.

Requirements

Bachelor's degree in communication, marketing, or related field from an accredited 4-year college or university
At least ten (10) years of experience in social media and at least six (6) years of experience managing direct reports and leading cross-functional projects
Proven experience in social media marketing and campaign management
Deep understanding of social media platforms and their algorithms
Strong analytical skills to measure campaign performance and identify key insights
Excellent communication and collaboration skills to work with cross-functional teams
Creative thinking and ability to develop engaging content strategies
Knowledge of social listening tools and analytics platforms
Ability to work evenings, weekends, and holidays; hours will vary depending on business needs
Must complete all pre-employment forms and successfully pass a background check

Nice To Haves

Hands-on experience managing social media in a professional sports environment preferred (NFL, other pro leagues, or D1 athletics)
Experience with influencer marketing preferred

Responsibilities

Strategy Development: Create and implement comprehensive social media strategies aligned with brand goals.
Identify target audiences across different social platforms and develop tailored content strategies.
Define and execute an integrated social media vision that grows the Cardinals' digital presence, drives relevance, and supports marketing and revenue goals.
Establish clear content strategies for each social platform, tailored to audience demographics, platform algorithms, and emerging trends.
Integrate creator and influencer partnerships selectively to amplify strategic brand initiatives.
Collaborate with marketing leadership to align the digital strategy with broader brand, ticketing, community, and partnership goals.
Continually assess the evolving media landscape to explore new platforms and opportunities for innovation.
Content Management: Collaborate with the Original Content team in the creation of engaging social media content across various platforms (Instagram, TikTok, Twitter, etc.).
Oversee content calendar planning and scheduling.
Balance brand voice, player storylines, fan engagement, and business objectives in daily and campaign content.
Maintain creative excellence while ensuring consistency and authenticity.
Community Engagement: Actively engage with fans across all social platforms, elevating the voice of the Red Sea and strengthening fan loyalty.
Leverage social listening tools to monitor sentiment, identify trends, and shape real-time content strategy.
Guide the team in turning big moments on the field or off into unforgettable digital experiences.
Collaboration & Integration: Serve as a connective force between marketing, partnerships, content, PR, community, football operations, and ticketing teams.
Partner with Sales and Partnership Marketing on digital campaigns that support revenue generation.
Ensure social and influencer efforts amplify team initiatives, league moments, and brand campaigns.
Reporting and Analysis: Track key performance indicators (KPIs) like impressions, reach, engagement, and conversion rates.
Generate detailed reports to measure campaign effectiveness and identify areas for improvement.
Present insights to stakeholders and recommend adjustments to strategy based on data analysis.
Team Leadership: Inspire, mentor, and manage the social media team to push creative boundaries while staying grounded in data and discipline.
Create an environment that fosters innovation, collaboration, and accountability.
Champion professional growth and build a high-performing team culture.
Other duties as assigned