Senior Director, Product Marketing

BlackLine • New York, NY

12d • Hybrid

About The Position

BlackLine is entering a pivotal phase of growth—driven by accelerated product innovation, a platform-first strategy, and a renewed focus on delivering differentiated, AI-powered value to the Office of the CFO. To support this next chapter, we are seeking a Sr. Director of Product Marketing to play a highly visible leadership role in shaping product strategy, elevating market narratives, and activating cross-functional go-to-market execution.
This leader will work in close partnership with Product Management, PreSales, RevOps and all aspects of the GTM organizations to ensure BlackLine’s innovation roadmap, market and product narratives are deeply informed by market insight, customer needs, competitive intelligence, and translated into compelling stories and activations that drive adoption, revenue, and long-term growth.
The Sr. Director of Product Marketing is a senior leader responsible for defining and activating BlackLine’s product marketing strategy across core platforms, solutions, and key initiatives. This role elevates Product Marketing as the voice of the product and the market, serving as a strategic partner to Product and GTM leadership while leading and developing a high-performing team.
This position goes beyond traditional messaging and launches. It is a business-critical role that shapes product requirements, influences roadmaps, strengthens technical and competitive credibility, and orchestrates GTM alignment across Product, PreSales, Sales, Customer Success, and Marketing.

Requirements

• Bachelor’s degree in business, marketing, or a related field; MBA preferred.
• 15+ years of experience in product management, product marketing, presales, strategy consulting or a related role in enterprise SaaS/technology. Experience in ERP, Enterprise Performance Management, Enterprise & Data Analytics and Business Intelligence highly preferred.
• 7+ years in senior leadership roles managing and developing high-performing teams.
• Proven experience partnering closely with Product Management to influence roadmaps and requirements. Track record of successfully launching products and enablement programs in a fast-paced, high growth environment.
• Strong track record of defining product narratives and activating GTM strategies in complex, multi-product environments.
• Experience working cross-functionally across Sales, PreSales, Customer Success, Enablement, and Executive Leadership.
• World-class project management skills with the ability to manage multiple priorities and deadlines.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence across all levels of the organization.
• Analytical mindset with the ability to make data-driven decisions.

Nice To Haves

• Deep understanding of market trends, customer needs, and competitive landscape across Enterprise Performance Management, Analytics, ERP categories.
• Experience working in highly matrixed enterprise SaaS companies to drive business outcomes across Sales, Presales, Marketing, Customer Success, Product Management, Alliances, etc.
• Ability to present internally from senior leadership to drive action, partner with functional leaders as well as externally with industry analysts, strategic events, partners and customers
• Experience with agile development methodologies and product management tools.
• Familiarity with market research techniques and data analysis.
• Proven ability to lead and motivate cross-functional teams.
• Experience in Series C through IPO and in public companies highly preferred.

Responsibilities

• Product Strategy & Roadmap Partnership
• Partner deeply with Product Management to shape product strategy, requirements, and roadmap priorities through market insight, customer validation, and competitive intelligence.
• Act as a strategic sounding board for new product concepts, platform investments, and innovation themes.
• Ensure product decisions are grounded in ICP needs, buyer personas, industry trends, and differentiated market opportunities.
• Product Marketing Leadership & Narrative Ownership
• Own global product positioning, messaging frameworks, naming hierarchies, and value propositions across BlackLine’s portfolio.
• Elevate BlackLine’s platform and AI-driven narrative with clarity, consistency, and differentiation.
• Translate complex technical capabilities into clear, outcome-driven stories for multiple buyer audiences.
• GTM Activation & Commercialization Partnership
• Work in close partnership with the Sr. Director of New Product Commercialization to support major launches, market moments, and innovation rollouts.
• Lead ongoing GTM activation beyond launch—sales plays, solution narratives, customer stories, and expansion messaging.
• Ensure strong alignment between roadmap evolution and field readiness.
• Competitive Intelligence & Market Insight
• Partner closely with Competitive Intelligence leader to strengthen and operationalize competitive intelligence as a core strategic capability.
• Ensure product marketers develop deep technical, product, and competitive expertise to increase credibility across Product, Sales, and Executive Leadership
• Use data-driven insights to inform positioning, sales strategy, and investment priorities.
• Sales, PreSales & Customer Alignment
• Partner closely with PreSales to incorporate real-world sales cycle insights, demo feedback, and solution gaps into product narratives.
• Enable Sales and Customer Success with high-impact tools, storytelling, and proof points that drive confidence and win rates.
• Champion customer stories, advocacy, and market validation across GTM motions.
• People Leadership & Organizational Impact
• Lead, mentor, and scale a team of product marketers across platforms, solutions, and strategic initiatives.
• Set clear goals, expectations, and success metrics tied to business outcomes—not just activities.
• Continually elevate scope and value of Product Marketing from a services mindset to a strategic GTM leadership function.

Benefits

• BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.
• BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, ethnicity, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws
• BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture.
• Candidates who live within a reasonable commute to one of our offices will work in the office at least 3 days a week.
• In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.
• BlackLine is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

What This Job Offers

• Job Type: Full-time
• Career Level: Director