Senior Director - Product Marketing, RiverSource

Ameriprise • Minneapolis, MN

9d • $100,000 - $137,600 • Hybrid

About The Position

Plan and implement marketing programs or projects that support product marketing objectives that support insurance sales goals. Develop messaging and positioning of products via sales strategies, wholesaler support and other tactics. Work individually or with a team to analyze market conditions and product strategies that fill client needs. Plan for the effective development and implementation of longer term marketing projects and evaluate program effectiveness.

Requirements

• Bachelors Degree or equivalent
• Series 6 license required or ability to acquire within 120 days of hire.
• 7+ years marketing experience.
• Ability to think strategically, coach and influence people at all levels of the organization.
• Strong project management skills with demonstrated ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Proven ability to work with cross-functional teams.
• Ability to translate complex concepts into easy-to-understand language.
• Ability to manage multiple projects simultaneously.

Nice To Haves

• Financial Services experience preferred.
• Series 7 and 24, or the ability to obtain within 90 days.

Responsibilities

• Create marketing materials, including writing product specific marketing materials and developing key messages.
• Ensure compliance approvals obtained as needed.
• Design, develop and execute plans for complex product marketing programs/ initiatives.
• Partner with internal or external partners to ensure execution of projects is on-time, and within budget.
• Create and write product communication materials to support insurance sales programs and initiatives.
• Assist wholesalers with competitive case reviews.
• Build and maintain relationships across the organization to ensure alignment and integration.
• Drive measurable insurance program and sales results.
• Track program participation and results and provide recommendations for improvements.
• Manage the development of training programs and sales strategy campaigns to support the sales of RiverSource products.

Benefits

• We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees