Senior Director, Product Management, Video Ad Platform

Roku•Boston, MA

22h•Hybrid

About The Position

We are seeking a Senior Director of Product Management to own the end-to-end vision and evolution of Roku’s home-grown Video Ad Platform. This platform powers programmatic advertising across Roku Media and connects supply, demand, data, and ad decisioning into a unified marketplace. You will define how inventory is represented and managed across Roku surfaces, how external demand systems connect and transact, and how data and signals flow through the platform to enable measurement and optimization. A core responsibility of this role is ensuring interoperability across the advertising ecosystem while maintaining Roku’s ability to innovate and differentiate through its own technology stack. This role sits at the center of Roku’s programmatic strategy and is responsible for driving a cohesive platform vision that balances advertiser outcomes, viewer experience, and scalable monetization. This role requires deep expertise in video advertising technology and programmatic marketplace design.

Requirements

Video ad serving and delivery
Deep understanding of video ad serving systems, including client-side and server-side ad insertion (CSAI and SSAI).
Experience with ad decisioning, pod management, fill optimization, and latency tradeoffs in streaming environments.
Familiarity with VAST standards, wrappers, and video ad render behavior.
Publisher media and supply-side systems
Experience operating or building publisher-side advertising platforms or supply-side marketplaces.
Understanding of inventory governance, eligibility rules, and monetization controls.
Knowledge of how content structure and advertising break design impact monetization outcomes.
Programmatic and marketplace mechanics
Strong understanding of programmatic advertising workflows, including open exchange, private marketplace, and programmatic guaranteed models.
Experience with auction mechanics, bid selection logic, and marketplace transparency concepts.
Ability to translate advertiser and buyer needs into platform capabilities.
oRTB and ecosystem interoperability
Deep familiarity with oRTB standards and bid request and response design.
Experience building or evolving API driven integrations across DSPs, SSPs, ad servers, and measurement partners.
Ability to balance interoperability with platform-level differentiation.
Data, signals, and optimization
Understanding of identity, contextual signals, and measurement data used in programmatic decisioning.
Experience applying data signals to platform-level optimization or selection logic.
Familiarity with privacy and policy considerations related to advertising data flows.
10+ years of product management experience with significant ownership in video advertising or programmatic ad technology platforms.
Experience owning end-to-end programmatic video platforms, including supply, demand, ad serving, and auction decisioning.
Demonstrated success leading senior product managers and driving execution across large cross-functional organizations.
Strong technical fluency with real-time systems, APIs, and large-scale platform architectures.
Proven ability to define long-term platform vision for internally built advertising technology systems.
Excellent communication skills with the ability to influence technical and executive audiences.

Responsibilities

End-to-end platform ownership
Define and drive the multi-year vision for Roku’s Video Ad Platform, spanning supply management, demand connections, ad serving, auction decisioning, and platform data signals.
Establish platform principles that prioritize extensibility, interoperability, and measurable advertiser outcomes.
Ensure the platform evolves as a cohesive system rather than a collection of isolated capabilities.
Supply management and publisher media
Own product strategy for supply management across Roku Media, including inventory governance, eligibility frameworks, packaging, and monetization controls.
Define how supply enters and is represented within Roku Exchange and related marketplace surfaces.
Partner with publisher media teams to align platform capabilities with content-level monetization strategies.
Demand connections and ecosystem interoperability
Define how DSPs, SSPs, ad servers, and measurement partners integrate with Roku’s marketplace.
Drive scalable integration patterns using industry standards while maintaining platform flexibility and differentiation.
Own strategy for marketplace connectivity, including open exchange, private marketplace, and programmatic guaranteed frameworks.
Data, signals, and optimization
Define how identity, contextual signals, and measurement inputs flow through the platform to support optimization and decisioning.
Establish platform standards for signal quality, governance, and interoperability.
Partner with engineering and data science to enable scalable optimization frameworks driven by platform data.
Organizational leadership
Lead and develop a team of senior product managers across core platform domains.
Set operating frameworks for prioritization, product strategy, and execution consistency.
Align cross-functional partners across engineering, revenue, operations, privacy, and partnerships.
Executive collaboration and communication
Translate technical platform strategy into clear business outcomes for executive stakeholders.
Partner with revenue and go-to-market teams to align platform capabilities with advertiser needs and market trends.
Communicate tradeoffs and long-term platform direction clearly across the organization.