Sr. Director Product Management Credentials & Card Services

ASSA ABLOY • Austin, TX

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About The Position

As Senior Director of Product Management, Credentials PACS, you will lead the Credentials product team and own the strategy, roadmap, requirements, and KPIs for this critical portfolio area. Drawing on your expertise, input from PACS business units, and the voice of the customer, you will clearly articulate product vision and business value to the broader product organization, ensuring strong alignment behind each new product and release. You will oversee the full product lifecycle - from concept through launch and ongoing commercialization - driving the long-term success of the PACS credentials portfolio, including physical cards, digital and physical credential services, custom card graphics, and the overall credentials strategy.

If you have a strong expertise in building product strategy, executing on the product delivery, managing a virtual P&L and leading a global team of highly skilled and experienced product managers responsible for a product portfolio that will solidify HID as world leader in providing secure identities and access control technology for enterprises, then this role is for you!

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.
We are a high-tech software company headquartered in Austin, TX, with over 4,500 worldwide employees.

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions.
This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.

Requirements

• Bachelor’s degree in Business, Engineering, Computer Science, or a related field.
• 10+ years of experience in product management, product marketing, or closely related roles.
• 5+ years of leadership experience managing and developing high-performing, globally distributed teams.
• Proven experience owning product strategy, roadmap development, and execution for enterprise or B2B technology products.
• Strong track record of delivering successful products to market, including go-to-market (GTM) strategy and execution.
• Deep understanding of customer-driven product development, including Voice of Customer (VOC) practices and market validation

Nice To Haves

• MBA or advanced degree in a relevant field is preferred.
• Experience in physical access control, identity & access management, security, or IoT-based solutions is preferred.
• Experience with credentials technologies (e.g., smart cards, mobile credentials, NFC, BLE, secure elements, PKI) is preferred.
• Familiarity with global security, privacy, and compliance standards relevant to identity and access (e.g., FIPS, GDPR, etc.) is preferred.

Responsibilities

• Defining the product management and marketing short-term and long-term strategic vision for the PACS product line, aligned with business priorities and growth objectives.
• Owning the product line virtual P&L, driving revenue growth, margin expansion, and cost optimization.
• Establishing product line goals, KPIs, and success metrics aligned to the PACS business unit strategy.
• Driving market analysis including customer needs, competitive landscape, and technology trends to inform strategy and differentiation.
• Owning product lifecycle strategy, including product introduction, growth, maturity, and end-of-life (EOL) decisions.
• Contributing to portfolio expansion through evaluation of new opportunities, partnerships, and potential M&A activities.
• Delivering clear, actionable product requirements and multi-year roadmaps that solve validated customer problems and drive business value.
• Leading go-to-market (GTM) strategy and execution in partnership with sales, marketing, and channel teams, ensuring successful product launches and adoption.
• Partnering closely with engineering leadership to ensure predictable, high-quality delivery of product capabilities aligned to roadmap commitments.
• Ensuring alignment and execution across teams using SAFe methodologies and Lean Portfolio Management (LPM) practice.
• Building, leading, and developing a global team of high-performing product managers, fostering a culture of accountability, innovation, and continuous improvement.
• Inspiring teams to challenge the status quo, drive innovation, and deliver differentiated solutions.
• Leading by example, demonstrating integrity, responsiveness, ownership, and empowerment.
• Developing and leading Voice of Customer (VOC) programs, including direct engagement with key customers, partners, and stakeholders to inform product strategy and priorities.
• Building strong partnerships across HID and PACS product lines, ensuring alignment on shared platforms, data strategies, and infrastructure.
• Collaborating with sales, marketing, and channel teams to drive customer adoption and commercial success.
• Serving as a key representative in ASSA ABLOY group initiatives, industry associations, and external events to strengthen market presence and thought leadership

Benefits

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

What This Job Offers

• Job Type: Full-time
• Career Level: Director