Senior Director, Performance Marketing

OLO•New York, NY

50d•$200,000 - $240,000•Remote

About The Position

Olo is a leading SaaS platform accelerating digital transformation in the restaurant industry by helping customers deliver more personalized and profitable guest experiences. As a result, our digital ordering, payment, and guest engagement solutions and data enable brands to do more with less and make every guest feel like a regular. Olo is looking for a Senior Director, Performance Marketing. This highly experienced, results-driven marketer will lead our end-to-end performance marketing engine and team. This role reports to the EVP, Marketing, and is a member of Marketing Leadership. In this role, you'll be responsible for defining and executing the strategy that drives pipeline, customer acquisition, and revenue growth. This is a crucial leadership position requiring you to blend strategic vision and a deep practical understanding of tactical marketing best practices proven to generate results. You will also collaborate closely with product marketing, brand marketing, sales, and sales operations to achieve pipeline goals. In addition to marketing channel knowledge, people management experience and skills are necessary to lead and guide the performance marketing team to deliver business outcomes. If you are a strategic thinker who thrives on the operational rigor and AI-powered technology required to hit ambitious SaaS targets, and if you know how to convert marketing spend into actual pipeline, not just leads, we want you on our team. You can work remotely from anywhere in the U.S. or at Olo's headquarters in NYC.

Requirements

10+ years of progressive experience in Marketing, with significant time spent leading Demand Generation and Performance Marketing, and/or Growth functions in a B2B SaaS environment.
Proven track record of developing and scaling marketing programs that directly resulted in multi-million dollar B2B tech pipeline and revenue growth.
Expertise in the martech stack, attribution and measurement models, channel best practices and benchmarking, including the proven ability to strategically apply AI technology and practices to all relevant aspects of the role
Exceptional analytical skills and a mastery of reporting. You live and breathe data, and can translate complex performance metrics into a clear business narrative. You can analyze both channel and budget performance, along with down-funnel metrics and conversions to drive actual pipeline, not just leads.
Strong leadership presence with experience managing and developing high-performing teams.
Bachelor's degree in Marketing, Business, or a related field.

Responsibilities

Strategy & Leadership: Develop and own the performance marketing and demand generation strategy to achieve strategic bookings goals while leading the team to help you achieve success.
Demand Generation: Oversee all inbound and outbound demand generation channels (e.g., SEM, Paid Social, YouTube, Email, Webinars, Content Syndication, ABM), ensuring optimal budget allocation and conversion rates across the funnel.
Performance & Analytics: Establish a rigorous, data-first culture. Define key performance indicators (KPIs) and metrics, manage campaign performance, and provide clear, actionable insights to the executive team.
Funnel Optimization: Oversee the entire marketing and early-stage sales funnel, identifying and eliminating friction points through rigorous conversion optimization for respective channels and/or areas in the funnel.
Budget Management: Manage the performance marketing budget with precision, with the ability to tie spend into performance, results, and forecasting.
Team Development: Lead, mentor, and grow a high-performing team of marketing specialists, fostering an environment of innovation, accountability, and continuous improvement.
Cross-Functional Partnership: Collaborate closely with Sales, Product, and Finance leadership to ensure marketing initiatives are fully aligned with business priorities and revenue targets.
Vendor partner management: Strategically utilize vendor relationships and third-party channels to help achieve the pipeline while managing the vendor budgets and spend.