Senior Director, Partnership Marketing

TKO • New York, NY

6d

About The Position

TKO is seeking a Sr. Director of Partnership Marketing to join our Global Partnerships team, assigned with managing and executing UFC brand partnerships. This executive will ensure a best-in-class partnership marketing experience for our top-tier brand partners, serving as a true consultative resource that will drive partner objectives. This person will have a proven track record of overseeing a team that manages the day-to-day relationships of brand partners including all programs and platform execution, strategy, planning, and creative development across departments. Further, the position requires a commercially minded individual that has experience generating revenue via renewing partnerships and developing integrated upsell and cross-selling opportunities. Lead the end-to-end management of commercial partnerships for UFC to deliver on partner’s brand and business goals. Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise. Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC initiatives. Act as on-site partnership lead at UFC events, including oversight of experiential integrations and partner experiences. Build and develop relationships with brand partner contacts, including client hosting at UFC events. Drive revenue by leading all renewals, upsells, and cross-sells for UFC while unlocking new revenue opportunities across the TKO enterprise. Support VP in in developing a high-performing consultative, insight-driven strategic marketing team. Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization. Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment .

Requirements

• 12+ years of experience in marketing strategy, consulting, commercial operations, or corporate development, ideally in sports, entertainment, or media.
• Demonstrated success in leading cross-functional strategic initiatives and driving organizational change.
• Deep understanding of brand partnerships, marketing strategy, commercialization, and client service models.
• Strong commercial acumen, with proven experience negotiating and renewing long-term partnerships.
• Exceptional executive communication and stakeholder management skills.
• Experience building and mentoring high-performing teams.
• Bachelor’s degree in Business, Marketing, Economics, or related field required; MBA or equivalent advanced degree strongly preferred.

Responsibilities

• Lead the end-to-end management of commercial partnerships for UFC to deliver on partner’s brand and business goals.
• Lead strategic planning for all partners, identifying and prioritizing growth opportunities aligned with business objectives, while delivering consultative solutions leveraging the power of the TKO enterprise.
• Collaborate with key internal stakeholders (including Marketing, Events, Community Relations, Media, PR, Brand, Legal, etc.), serving as cross departmental project lead to ensure alignment of partner programs with UFC initiatives.
• Act as on-site partnership lead at UFC events, including oversight of experiential integrations and partner experiences.
• Build and develop relationships with brand partner contacts, including client hosting at UFC events.
• Drive revenue by leading all renewals, upsells, and cross-sells for UFC while unlocking new revenue opportunities across the TKO enterprise.
• Support VP in in developing a high-performing consultative, insight-driven strategic marketing team.
• Champion a culture of innovation, thought leadership, and proactive partner management within the Partnerships Marketing organization.
• Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering a growth mindset and collaborative environment .

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees