Senior Director of Product Marketing

Jasper

16h • $230,000 - $260,000 • Remote

About The Position

We’re looking for a Senior Director of Product Marketing to lead and scale our Product Marketing function into a strategic powerhouse, one that unites storytelling, product strategy, and GTM excellence. In this role, you will define Jasper’s product narrative, strengthen our market differentiation, and lead a high-performing team that bridges Product, Marketing, and Sales. We're looking for someone who brings the depth of a storyteller, the precision of a strategist, and the executive presence to influence at the highest levels. This is a pivotal leadership position for someone who can think deeply about category creation while executing pragmatically in fast-moving GTM cycles. This fully remote role reports to our CMO and is open to candidates located anywhere in the continental US.

Requirements

• 12+ years of Product Marketing experience, including 3+ years leading teams at the Director or Senior Director level in B2B, Enterprise SaaS.
• Proven success leading PMM organizations through growth, scale, or transformation.
• Strong ability to translate complex concepts into clear, differentiated narratives that resonate with executives and end users.
• Deep experience in messaging, positioning, pricing, and GTM enablement for multi-product portfolios.
• Track record of partnering cross-functionally with Product, Sales, and Marketing to drive alignment and clarity.
• Confidence presenting to executives and influencing high-level strategic decisions.
• Experience building scalable systems, from messaging frameworks to launch processes, that drive consistency and quality.
• Strong leadership and coaching skills, with a history of developing PMMs who think strategically and act with ownership.
• A data-driven mindset that connects storytelling and positioning work to measurable business outcomes, such as adoption, engagement, and revenue growth.
• Excellent written and verbal communication skills, with the ability to represent Jasper externally as a thought leader.

Responsibilities

• Own Jasper’s overarching product story and messaging framework across products, personas, and verticals.
• Translate complex technical innovation into clear, differentiated positioning that resonates with executive buyers and end users alike.
• Partner with Communications and Brand to ensure consistency of message across all channels, from web and campaigns to sales decks and PR.
• Lead, coach, and develop a team of PMMs who are strong in strategy and storytelling, balancing product expertise with GTM execution.
• Establish a clear operating rhythm for launches, messaging, and enablement that increases quality and predictability.
• Instill standards of excellence in narrative development, competitive positioning, and cross-functional partnership.
• Act as a strategic counterpart to Product leadership, ensuring product roadmap and messaging are anchored in customer needs, market trends, and competitive insights.
• Influence prioritization and GTM readiness for new products and features through data, feedback, and positioning strategy.
• Lead market intelligence, ensuring the organization understands competitors, emerging trends, and whitespace opportunities.
• Collaborate with Enablement, Sales, and Demand Gen to ensure every GTM motion is underpinned by strong messaging, value articulation, and enablement.
• Define launch frameworks and tiering models to scale quality and repeatability across product releases.
• Partner closely with the Enablement function to ensure clear linkage between messaging to sales readiness to field adoption.
• Create KPIs that connect PMM work to revenue outcomes, product adoption, win rates, and deal velocity.
• Elevate Product Marketing from a service function to a growth driver by quantifying its impact on pipeline, expansion, and retention.

Benefits

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families
• 401(k) program with up to 2% company matching
• Equity grant participation
• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work
• FlexWellness program ($1,800 annually) to help support your personal health goals
• Generous budget for home office set up
• $1,500 annual learning and development stipend
• 16 weeks of paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees