Senior Director of Product Marketing

Harness•San Francisco, CA

4d•Hybrid

About The Position

Harness is led by technologist and entrepreneur Jyoti Bansal, founder of AppDynamics (acquired by Cisco for $3.7B). The company has raised ~$240M in Series E venture funding, is valued at $5.5B, and backed by top investors including Goldman Sachs, Menlo Ventures, IVP, Google Ventures, J.P. Morgan, Capital One Ventures, Citi Ventures, ServiceNow, Splunk Ventures and more. Harness is building the industry’s leading AI-powered software delivery platform, enabling teams worldwide to build, test, and deliver software faster, safer, and more reliably. Writing code is only 30–40% of the engineering lifecycle — the rest involves testing, deployments, security, compliance, and optimization. Harness brings AI and automation to this outer loop, turning complex, time-consuming workflows into streamlined processes at massive global scale. The platform includes industry leading products in CI/CD, Feature Flags, Cloud Cost Management, Service Reliability, Chaos Engineering, Software Engineering Insights, Internal Developer Experience, and API discovery, observability, governance, and runtime protection. Over the past year, Harness powered 128M deployments, 81M builds, 1.2T API calls protected, and $1.9B in cloud spend optimized, helping customers like United Airlines and Choice Hotels accelerate releases by up to 75% and achieve 10x DevOps efficiency. With employees in over 25 countries, Harness is shaping the future of AI-driven software delivery — and we’re looking for exceptional talent to help us move even faster. Position Summary The Senior Director of Product Marketing – AI for Testing & Resilience and AI for Cost & Optimization is a senior leadership role responsible for one of Harness’s largest and fastest-growing businesses, driving tens of millions of dollars in pipeline and revenue. You will operate as both a people leader and a hands-on product marketing leader, managing a team of PMMs while also serving as the individual contributor owner for key flagship products. This role reports to the Chief Marketing Officer and partners closely with Product, Sales, Analyst Relations, and executive leadership across the company. This is a build-and-evolve role, not a maintenance role. You will help shape how product marketing operates as Harness continues to scale its AI-native platform. About the role Own company-level value drivers Define and evolve the positioning and narrative for AI for Testing & Resilience and AI for Cost & Optimization Establish clear “why we win” messaging across products, personas, and buying motions Influence roadmap prioritization, launch sequencing, and go-to-market strategy Ensure alignment across product, sales, marketing, and executive leadership Individual contributor ownership of strategic products As an IC, you will directly own product marketing for: Chaos Engineering AI SRE AI Test Automation This includes: Positioning and messaging Go-to-market strategy and launches Competitive differentiation Sales enablement and field readiness Customer proof points, demos, and case studies You are expected to be a subject-matter expert and a trusted voice internally and externally. People leadership and PMM org ownership Manage and develop a team of PMMs across: Feature Management & Experimentation (FME) Software Engineering Insights (SEI) Cloud Cost Management (CCM) Set priorities, coach performance, and raise the bar on PMM craft and impact Ensure consistency and cohesion across narratives, launches, and GTM execution Scale the team and operating model as the business grows Pipeline, revenue, and GTM impact Drive pipeline creation, expansion, and competitive displacement across owned value drivers Partner closely with Sales, Solutions Engineering, and Field Marketing Ensure launches translate into adoption, usage, and revenue Treat content, demos, and events as revenue-driving assets External and market leadership Serve as a public-facing leader through customer conversations, events, and thought leadership Partner closely with Analyst Relations on narrative development and briefings

Requirements

12+ years of experience in product marketing, with senior leadership experience in B2B SaaS
Proven ability to own large product portfolios or company-level value drivers
Comfortable operating as both a people manager and an individual contributor
Strong executive-ready communication and storytelling skills
Deep empathy for technical buyers (SREs, DevOps, Platform, FinOps, and Engineering leaders)
Experience driving GTM strategy tied directly to pipeline and revenue outcomes
Highly organized, opinionated, and execution-focused

Nice To Haves

Experience with DevOps platforms, cloud infrastructure, reliability engineering, or FinOps
Background in AI-native or data-driven products
Experience partnering with Analyst Relations and executive stakeholders

Responsibilities

Own company-level value drivers
Define and evolve the positioning and narrative for AI for Testing & Resilience and AI for Cost & Optimization
Establish clear “why we win” messaging across products, personas, and buying motions
Influence roadmap prioritization, launch sequencing, and go-to-market strategy
Ensure alignment across product, sales, marketing, and executive leadership
Individual contributor ownership of strategic products
People leadership and PMM org ownership
Manage and develop a team of PMMs across: Feature Management & Experimentation (FME) Software Engineering Insights (SEI) Cloud Cost Management (CCM)
Set priorities, coach performance, and raise the bar on PMM craft and impact
Ensure consistency and cohesion across narratives, launches, and GTM execution
Scale the team and operating model as the business grows
Pipeline, revenue, and GTM impact
Drive pipeline creation, expansion, and competitive displacement across owned value drivers
Partner closely with Sales, Solutions Engineering, and Field Marketing
Ensure launches translate into adoption, usage, and revenue
Treat content, demos, and events as revenue-driving assets
External and market leadership
Serve as a public-facing leader through customer conversations, events, and thought leadership
Partner closely with Analyst Relations on narrative development and briefings