Director of Product Marketing

NetBox Labs

1d

About The Position

At NetBox Labs, our mission is to make it easier to build and manage complex networks. As a product company, we do that by developing innovative software for network professionals delivered on-premises and in the cloud.
We are seeking a Director of Product Marketing to be at the center of our product and go-to-market execution. Reporting to the VP of Product, you’ll partner closely with Product, Sales, and Marketing leadership to define portfolio-level narrative and messaging, lead product launches, and ensure our products resonate with enterprise, mid-market, and practitioner audiences.
This role is ideal for a senior product marketer who enjoys being hands-on, thrives in fast-moving environments, and is motivated by shipping work that directly supports revenue, adoption, and how NetBox Labs shows up in the market.

Requirements

• 8+ years of experience in Product Marketing or related roles in enterprise technology sector with 3+ years of experience in high-growth startup environments
• Proven experience supporting B2B SaaS products in complex technical domains such as Networking and Infrastructure, Security or Observability
• Strong experience with sales-led enterprise and mid-market go-to-market motions
• Strong written and verbal communication and influence skills. Exceptional ability to create buyer- and executive-level messaging grounded in technical products
• Deep understanding of marketing fundamentals, including segmentation, targeting, positioning, and messaging
• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders
• Analytical mindset with the ability to use data to drive decisions and measure impact
• Comfortable operating in ambiguity and building structure where none exists

Nice To Haves

• Experience marketing open-source–based commercial software
• Exposure to product-led growth (PLG) motions
• Prior experience building or scaling a product marketing function

Responsibilities

• Define and evolve NetBox Labs’ core product and portfolio narrative as the company scales and expands into multiple products
• Establish clear positioning, messaging, and value propositions across products, audiences, and use cases
• Translate technical capabilities into buyer-specific narratives for different buying centers, balancing depth with clarity
• Ensure consistent storytelling across the website, product launches, sales motions, and external communications
• Lead product launch strategy and execution, including launch frameworks, readiness, and success metrics
• Partner with Sales on enablement including persona development, talk tracks, objection handling, proof points, and competitive battlecards
• Collaborate with Marketing on analyst relations and broader go-to-market initiatives
• Deliver ongoing competitive and market intelligence to inform product and GTM strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed