Senior Director of Marketing

Mark-TaylorScottsdale, AZ
10hOnsite

About The Position

Mark-Taylor is the region's longest-standing investment manager, developer and owner of Class-A multifamily real estate on behalf of numerous third-party owners. We are proud to be recognized as Ranking Arizonas #1 Multifamily Builder and Manager, a Best Place to Work in the Multifamily Industry, Healthiest Employer by the Phoenix Business Journal, and more. As our portfolio continues to grow, so do our Corporate Teams! Mark-Taylor is hiring a Senior Director of Marketing to join our Marketing Team! As the Senior Director of Marketing, you will work out of our Corporate Office located in Scottdale, Arizona. You'll be responsible for leading Mark-Taylor's enterprise marketing, account management, and digital performance strategy in alignment with the company's technology, data, and innovation roadmap. This role serves as a strategic connector between brand, technology, and operations - integrating systems, analytics, automation, and customer experience to drive sustainable revenue growth, operational efficiency, and market leadership across all properties and platforms. You're Excited About This Role Because You Will: Develop and execute enterprise-wide marketing strategies aligned with growth, leasing, brand, and corporate objectives. Ensure consistent brand standards, creative excellence, and resident experience across all properties, platforms, and communications. Lead integrated marketing campaigns supporting lease-ups, redevelopments, repositioning, and corporate initiatives. Serve as executive sponsor for priority properties and key stakeholder accounts, ensuring service standards and accountability. Drive digital marketing strategy, including websites, SEO/SEM, paid media, social, reputation management, and CRM integrations. Oversee marketing technology, analytics, automation, and data integrations in partnership with IT and Technology teams. Establish performance dashboards and KPIs to measure lead generation, conversion, ROI, and overall marketing efficiencies. Build, lead, and develop high-performing teams across creative, digital, and account management functions. Manage departmental budgets, vendor partnerships, forecasts, and resource allocation to maximize efficiency and ROI. Champion innovation, market intelligence, brand positioning, and industry leadership to maintain competitive advantage. We're Excited to Meet You! Ideally, You Will Bring: Bachelor's degree in Marketing, Business, Communications, Technology, or related field required. Master's degree preferred. Minimum of ten (10) years of progressive leadership experience across marketing, digital advertising and demand generation. Minimum of five (5) years leading multi-functional or enterprise teams. Experience in multifamily, real estate, hospitality, or related industries preferred. Demonstrated success leading digital transformation initiatives. Advanced expertise in digital marketing, analytics, and marketing technology. Strong understanding of enterprise systems, data integrations, and CRM platforms. Exceptional leadership, communication, and relationship management skills. Demonstrated ability to manage complex, multi-channel initiatives. Strong financial acumen and budget management capability. Ability to influence executive and board levels. High level of integrity, discretion, and professionalism.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Technology, or related field required.
  • Minimum of ten (10) years of progressive leadership experience across marketing, digital advertising and demand generation.
  • Minimum of five (5) years leading multi-functional or enterprise teams.
  • Demonstrated success leading digital transformation initiatives.
  • Advanced expertise in digital marketing, analytics, and marketing technology.
  • Strong understanding of enterprise systems, data integrations, and CRM platforms.
  • Exceptional leadership, communication, and relationship management skills.
  • Demonstrated ability to manage complex, multi-channel initiatives.
  • Strong financial acumen and budget management capability.
  • Ability to influence executive and board levels.
  • High level of integrity, discretion, and professionalism.

Nice To Haves

  • Master's degree preferred.
  • Experience in multifamily, real estate, hospitality, or related industries preferred.

Responsibilities

  • Develop and execute enterprise-wide marketing strategies aligned with growth, leasing, brand, and corporate objectives.
  • Ensure consistent brand standards, creative excellence, and resident experience across all properties, platforms, and communications.
  • Lead integrated marketing campaigns supporting lease-ups, redevelopments, repositioning, and corporate initiatives.
  • Serve as executive sponsor for priority properties and key stakeholder accounts, ensuring service standards and accountability.
  • Drive digital marketing strategy, including websites, SEO/SEM, paid media, social, reputation management, and CRM integrations.
  • Oversee marketing technology, analytics, automation, and data integrations in partnership with IT and Technology teams.
  • Establish performance dashboards and KPIs to measure lead generation, conversion, ROI, and overall marketing efficiencies.
  • Build, lead, and develop high-performing teams across creative, digital, and account management functions.
  • Manage departmental budgets, vendor partnerships, forecasts, and resource allocation to maximize efficiency and ROI.
  • Champion innovation, market intelligence, brand positioning, and industry leadership to maintain competitive advantage.

Benefits

  • Opportunities for career growth.
  • Employee referral program.
  • Paid time off, paid sick time, paid holidays, paid volunteer time.
  • Medical, dental, vision benefits, including paid parental leave.
  • 401k with company match.
  • Employee appreciation events.
  • MT Wellness program.
  • Access to all Mark-Taylor Residential amenities (including our resort-style pools and fitness centers).
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