Senior Director of Marketing

Ruiz Food Products • Frisco, TX

9h • $215,000 - $250,000

About The Position

Ruiz Foods has been family owned since 1964, is one of the largest Hispanic-owned companies in the country and is the proud maker of two #1 brands: El Monterey frozen Mexican food and Tornados roller grill taquitos in grocery stores and convenience stores across the US and Canada. Are you looking for career development opportunities in an exciting company that cares about its team members and consumers alike? Come join our team and help us continue our industry-leading trac k record of growth, quality, and delicious food! The Senior Director of Marketing for the Retail Business Unit is responsible for setting the strategy and achieving profitable growth of the #1 frozen Mexican food brand El Monterey in the US. In this role you will be a member of the leadership team and a key influencer in all aspects of the retail business including innovation, digital strategy, revenue growth management, and go to market strategies. This position is accountable for achieving profitable growth and annual P&L targets for the business while ensuring the El Monterey brand is relevant for the next generation.

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 10+ years proven marketing experience, preferably within the consumer packaged goods (CPG) food / beverage industry.
• Excellent strategic thinking, creativity, and business acumen.
• Strong analytical skills with ability to translate data into actionable insights; IRI/Nielsen experience required.
• Proven leadership in digital marketing.
• Ability to unite stakeholders, drive collaboration, and influence the c-suite.

Nice To Haves

• MBA a plus.

Responsibilities

• Strategic Leadership: Shape future priorities of the brand and develop plans to achieve overarching business goals and objectives.
• Brand Stewardship: Drive brand equity, positioning, and powerful storytelling to maximize consumer engagement.
• Innovation : Spearhead innovation and partner with R&D to ensure portfolio delivers meaningful value for consumers today and tomorrow.
• Digital : Build omnichannel strategies, optimize digital touchpoints, and bring new solutions to improve marketing efficiency and the consumer experience.
• Business Impact : Partner with sales on go-to-market strategies to achieve profitable growth and align marketing with commercial success.
• Data & Insights : Monitor market trends, competitive dynamics, and syndicated data to bring thought leadership and measurable results to the business.
• Cross-Functional Leadership : Inspire and unify teams across Sales, E-commerce, R&D, Finance, and external agencies to achieve objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Director