Senior Director of Marketing

Chicory • New York, NY

6d • Hybrid

About The Position

As our Senior Director of Marketing, reporting to our co-founder & CEO, you’ll lead our marketing efforts and drive growth for Chicory. This role will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, generate demand, and support our sales initiatives. The ideal candidate will possess strong leadership skills, a deep understanding of the CPG landscape, experience in the ad tech sector, and a proven track record of successful marketing campaigns. You have experience working in a fast-paced and entrepreneurial environment, a sense of ease working autonomously, and the ability to pivot as business needs evolve.

Requirements

• 7+ years of senior-level B2B marketing experience within digital media or CPG
• 5+ years of people management experience
• Strong planning, analytical, execution and communication skills (verbal, written, and editorial)
• Expertise in bringing team members together to advance retention and growth goals, and in helping cross-functional teams drive results through close collaboration
• Proven track record of developing and executing successful marketing strategies that drive growth and engagement
• Strong understanding of digital marketing tools and trends, and analytics
• Excellent leadership, communication, and interpersonal skills, with the ability to inspire and motivate a team
• Experience working in a dynamic and entrepreneurial environment
• Ability to analyze data, extract insights, and translate them into actionable marketing strategies

Responsibilities

• Act as a member of the Senior Leadership Team (SLT); develop and implement comprehensive marketing strategies that align with company goals and increase brand awareness in the CPG space
• Lead, mentor, and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability
• Support sales-led initiatives, including presentation development and customer experiences, such as gifting campaigns and in-person entertainment
• Conduct market research and competitive analysis to identify trends and insights that inform marketing strategies and tactical initiatives
• Oversee brand positioning, messaging, and consistency across all marketing channels to establish Chicory as a thought leader in the CPG media industry
• Drive digital marketing efforts, including, content marketing, email campaigns, and social media strategies, to enhance online presence and customer engagement
• Build and manage relationships with key stakeholders, including the c-suite, customers, vendors, and strategic industry partners, to foster collaboration and drive business opportunities
• Oversee marketing budgets, ensuring effective allocation of resources and tracking return on investment for all marketing initiatives
• Define and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns, adjusting strategies as needed for continuous improvement
• Build upon team and company culture and act as a champion of the Chicory Principles

Benefits

• Comprehensive healthcare benefits, including dental + vision plans
• Flexible paid time off policy for vacation, sick days, mental health days, and more!
• 14 paid holidays + flexibility to take paid time off for any other holidays you observe
• Employer-paid membership to One Medical
• Free ClassPass membership
• Annual learning & development stipend
• Flexible remote and hybrid work style arrangements
• Fun and friendly office in NYC stocked with free snacks
• Virtual and in-person outings and fun activities with our amazing team
• Dog-friendly workplace
• Competitive compensation package, including base salary + stock options
• Flexible Spending Account (FSA) + Health Spending Account (HSA)
• 401k retirement plan
• Commuter benefits
• Discounted pet insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees