Senior Director of Marketing

DC BLOX•Atlanta, GA

14d

About The Position

The Senior Director of Marketing is a strategic and hands-on leader responsible for building and executing an integrated marketing program that drives brand awareness, market engagement, and revenue growth for a leading data center and digital infrastructure platform. This role partners closely with Sales, Product/Project teams, Executive Leadership, and external stakeholders to position the company as a trusted provider to enterprise, hyperscale, and carrier customers. The ideal candidate brings deep experience in data centers, digital infrastructure, technology, and/or real estate-adjacent industries, with a strong understanding of long sales cycles, complex buying processes, and technical value propositions.

Requirements

12+ years of progressive marketing experience in B2B environments
Proven leadership experience managing teams and agencies
Strong background in data centers and other digital infrastructure (telecommunications, fiber networks, subsea cable ecosystem, etc.)
Demonstrated success supporting complex, long-cycle sales organizations
Familiarity with data center topics such as power density, cloud/AI infrastructure, sustainability, interconnection, and colocation models
Experience with ABM, CRM systems (Salesforce preferred), and marketing automation platforms
Exceptional written, verbal, and executive-level communication skil

Nice To Haves

Experience marketing to hyperscale, enterprise IT, and/or network buyers
MBA or advanced degree
Experience supporting private equity-backed or high-growth organizations

Responsibilities

Evolve and execute a comprehensive marketing strategy aligned with corporate growth objectives, expansion markets, and revenue targets
Assess market trends and align marketing priorities to business and market opportunities
Build, lead, and mentor a high-performing marketing team, including internal staff and external agencies
Develop and refine core marketing processes to support social media, content development, campaigns, field marketing, and video production
Drive and support the evolution of the company’s brand identity, messaging, and value proposition across all channels
Ensure consistent, differentiated messaging for enterprise, hyperscale, carrier, and partner audiences
Oversee corporate communications, PR, thought leadership, awards, and executive visibility
Design and manage multi-channel market engagement programs supporting customer awareness and acquisition
Partner closely with Sales leadership to align campaigns, account-based marketing (ABM), and target customer engagement processes
Develop sales enablement tools including pitch decks, case studies, customer success stories, and project collateral
Translate complex data center, interconnection, power, and sustainability concepts into compelling customer-centric messaging
Lead go-to-market planning for new facilities, expansions, and service offerings
Conduct competitive analysis and market research to inform positioning and engagements strategy
Oversee digital marketing, website strategy, SEO/SEM, and marketing automation
Lead content strategy including social media, product/project collateral, blogs, webinars, videos, and industry insights
Own industry events, trade shows, sponsorships, speaking engagements, and hosted customer & partner meetings
Define KPIs and dashboards to measure marketing effectiveness, awareness, and engagement
Continuously optimize campaigns based on performance data and sales feedback
Manage marketing budget, forecasts, and vendor relationships
Other duties as assigned