Senior Director of Lifecycle Strategy

Rover.com • Seattle, WA

17d

About The Position

The Senior Director of Global Lifecycle Strategy will drive measurable business results through lifecycle communication investments throughout our customer journey - from acquisition, to retention and reactivation - for both supply and demand sides of our marketplace. This role is responsible for driving business impact by accelerating new and repeat conversions through lifecycle-led growth.

Requirements

• 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
• Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
• Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts,and risks.
• Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
• Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
• Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS
• Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results
• Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority

Nice To Haves

• Experience operating in consumer tech companies and/or marketplaces strongly preferred

Responsibilities

• Strategic leadership
• Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover’s four brands and 18 countries. Own the strategy for both pet parents and care providers.
• Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
• Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
• Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
• Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
• Drive business cases and secure buy-in for lifecycle resourcing and program bets
• Cross-functional delivery
• Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences
• Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program
• Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives
• Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods
• Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program
• Drive excellence in lifecycle program delivery
• Build programs heavily indexed toward automation that enable scaled results
• Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale
• Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance
• In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments
• Develop and grow high performing lifecycle team
• Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business
• Implement a highly analytical culture focused on finding leverage in the journey, rigorous and pace-oriented experimentation, and data-driven decision making

Benefits

• Competitive compensation
• 401k match
• Long-term incentive plan with a company performance-based cash payout
• Flexible PTO
• Competitive benefits package, including medical, dental, and vision insurance
• Commuter benefits
• Bring your dog to work (and unlimited puppy time)
• Pet benefits, including $1000 toward adopting your first dog or cat
• Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
• Regular team activities performed in-person and virtually

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed