Senior Director of Engagement & Omnichannel Strategy

imre•Philadelphia, PA

13d•$165,000 - $190,000•Hybrid

About The Position

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives. At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success. We’re looking to add to our team of experts, and can’t wait to meet you! The Sr. Director, Engagement & Omnichannel Strategy is a seasoned engagement strategist within Imre’s Precision Experience Practice, which integrates our Experience & Omnichannel, Media, Influencer, and Data & Analytics (DnA) disciplines in helping brands deliver valued, differentiated customer experiences that drive tangible business impact. We’re looking for a “full stack” marketer who is passionate about harnessing the power of data, insights, MarTech, channels, content, and creativity to better serve customer needs and positively influence their behavior. This role is a mission-critical leadership position at Imre with significant client-facing responsibilities on both paid client work and new business pitch efforts, and heavy involvement in driving thought leadership and innovation for the agency and its clients. Imre is an agile, dynamic, results-oriented agency. We’re looking for an independent self-starter capable of alternating seamlessly between high-level strategic thinking and “roll up your sleeves” tactical execution.

Requirements

Bachelor's Degree (MBA or other relevant graduate degree a plus)
8+ years of agency experience (Creative AOR or Digital AOR experience)
5+ years of pharmaceutical/healthcare marketing experience (both HCP and DTC)
5+ years in an engagement strategy, omnichannel strategy, CX strategy, or similar role
Broad discipline knowledge: e.g., research & insights, customer segmentation, ecosystem strategy, omnichannel marketing, digital media, social media, SEM/SEO/AIO, content marketing, relationship marketing, event/experiential marketing, marketing analytics
Strong knowledge of current and emerging trends, channels, technologies, and platforms—in general and within healthcare (HCP and DTC)—and their impact on marketing strategy
Hands-on experience leading tactical planning efforts for healthcare brands
Hands-on experience designing and executing omnichannel plans that deliver customer experiences/activation journeys that are data-driven, orchestrated, and personalized
Hands-on experience with agency new business efforts, leading activation strategy and storytelling (including proposal writing, presentation development, and live pitching)
Familiarity with the core MarTech platforms and user-level data needs required to power omnichannel activations; Veeva and marketing automation platform experience a plus
Strong multitasker with the ability to prioritize and thrive in a fast-paced environment
Ability to communicate clearly, effectively, credibly, and persuasively—a strong storyteller
Excellent written and verbal communication and presentation skills
Proficient in creating impactful presentations; a PowerPoint “power user”

Nice To Haves

MBA or other relevant graduate degree
Veeva and marketing automation platform experience

Responsibilities

Lead engagement strategy for a portfolio of brands/accounts as part of the collaborative, multidisciplinary teams serving our clients and accountable for organic business growth
Build and maintain a deep understanding of each client’s business—the brand, disease category, competitive landscape, target audiences, and key business goals and challenges
Lead annual (and interim) tactical planning efforts for clients in partnership with brand strategy, including insights, strategy, ideation, tactic development, and plan presentation
Serve as the steward of a brand’s unified ecosystem strategy, defining the role of each channel and ensuring they work cohesively to deliver consistent, impactful CX
Identify opportunities to put omnichannel principles into action to deliver personalized, orchestrated experiences that fulfill customer needs at key moments in their journey
Lead omnichannel planning and execution projects, including customer journey mapping, opportunity ID, goals definition, experience design/planning (incl. business rules definition)
Oversee the day-to-day execution of scoped projects/programs from conception through execution to ensure strategic alignment and project success
Partner with Account teams to proactively identify opportunities for organic business growth, regularly bringing new innovative thinking to clients to achieve their business goals
Collaborate with Creative teams to bring strategic thinking and creative campaigns to life through smart tactical executions that create valued, needs-driven customer experiences
Work with the DnA team to create measurement plans, integrate insights into performance reports, and develop recommendations for optimization
Play an active role in our new business efforts, developing and delivering capabilities presentations and serving as activation support (or lead) on multidisciplinary pitch teams
Keep current on emerging trends, channels, platforms, technologies, partners, and methodologies—both within and outside of healthcare
Serve as an agency and client thought leader, authoring POVs and blog articles, leading training and workshops, and sharing trends, innovations, and best practices