Director of Omnichannel Marketing

Summit Therapeutics Sub•Princeton, NJ

7d•$203,000 - $253,500•Onsite

About The Position

The Director of Omnichannel Marketing will lead the development and execution of innovative digital strategies, with an emphasis on Omnichannel Marketing, to enhance customer engagement, collaborate with Operations, and drive launch success. You are a visionary leader with a deep understanding of digital strategies/tactics, customer experience, along with accompanying technologies, data governance, and omnichannel marketing. You will work with Marketing Operations to ensure smooth execution of all digital platforms, tools and applications, including but not limited to, websites, virtual presentations, field and HQ digital content, and social media. You will measure ROI and KPIs and assess need for enhanced investments and innovative platforms. You will also ensure effective deployment of core media strategies and management of media AOR. You bring deep pharmaceutical industry expertise, strong strategic acumen, and a proven track record of developing roadmaps and driving Omnichannel transformation.

Requirements

Bachelor's degree in Marketing, Business, Information Technology, or related field; advanced degree preferred
Minimum of 10+ years of relevant experience with 8+ years of experience in digital strategy, preferably within the pharmaceutical industry
Proven experience leading collaborative cross-functional digital initiatives in a matrixed environment
Proven track record of developing and executing successful digital strategies
Strong understanding of digital technologies, data governance, and omnichannel marketing
Excellent leadership, negotiation, and relationship management skills
Ability to analyze data and derive actionable insights to drive strategy
Exceptional communication and presentation skills
Prior pharma launch experience
Experience in designing end-to-end customer experiences across digital, media and customer support ecosystems

Responsibilities

Omnichannel Marketing : Develop, plan, and implement the overall omni-channel marketing strategy to key customer segments in partnership with Commercial Operations partners.
Evaluate and recommend new optimization methods to improve customer experience.
Generate innovative ideas to increase web traffic and ensure best web practices are being met, and brand strategies and identities are maximized.
Understand the long-term impact based on market dynamics now and in the future and facilitate strategy and plan implementation to produce long term profitable access, while meeting short term key brand performance metrics.
Identify innovative solutions that enhance HCP engagement, omnichannel marketing, and field force effectiveness.
Translate long-term omnichannel strategy into actionable roadmaps with clear milestones, KPIs, and business value.
Actively manages agency partners and collaborates with Digital Operations to effectively plan and execute on omni-channel campaigns and journeys supporting brand strategy.
Digital Strategies: Develop and implement comprehensive digital strategies that align with business objectives and enhance customer engagement across various digital platforms.
Oversee relationships with external vendors to ensure high-quality digital production and effective media campaigns, negotiating contracts and managing performance.
Omnichannel Pilots and Scalability Planning: Oversee and lead the planning and execution of omnichannel pilot programs, analyzing results and scaling successful initiatives to maximize reach and impact.
Content Personalization: Utilize customer data to drive personalized content strategies, enhancing user experience and engagement through targeted messaging and campaigns.
Tech Integration and Data Governance Collaboration: Collaborate closely with Digital Operations, Business Information Services, and IT teams to ensure seamless integration of digital technologies and robust data governance practices, ensuring data integrity and security.
Partner closely with Commercial Operations to integrate digital initiatives with brand strategies, sales force enablement, analytics, and customer insights.
Facilitate cross-functional working groups to enhance communication, prioritize projects, and enable seamless delivery of Omnichannel initiatives.
Marketing Operations: Manages digital asset plan and content calendars. Includes development, planning, communication, and execution of annual digital plan and deployment calendar with implementation support from Commercial Operations
Day-to-day functional areas of Marketing and Omnichannel Strategy, including all budget-related, project management oversight and other issues.
Oversee the print channel to ensure effective dissemination of all communication and tools meet the internal customer expectations.
Work with Commercial Operations to manage user experience across platforms, assisting with problem resolution.
Act as a champion and change agent in leading the organizational changes required to create and sustain digital capabilities.
All other duties as assigned