Director, Omnichannel Marketing

White Cap Management•Atlanta, GA

About The Position

A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities. The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment. Responsible for driving integrated marketing initiatives across all digital channels to deliver a seamless, connected customer experience. Oversees social media, Email Marketing, Digital Content, and Marketing Operations and Analytics, while managing the technology stack and leveraging data-driven insights to optimize performance.

Requirements

Typically requires BS/BA in a related discipline.
Generally, 9+ years of experience in a related field, including several years in a management/supervisory capacity.

Nice To Haves

Expertise in omnichannel strategy, marketing automation, and marketing analytics.
Strong understanding of social media, email marketing, SEM and content marketing best practices.
Proven ability to manage budgets, optimize campaigns, and deliver measurable results.
Excellent leadership, communication, and project management skills.

Responsibilities

Lead and mentor a team of marketing professionals across digital, content, marketing operations and analytics functions.
Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives.
Oversee all digital channels, including social media, email marketing, digital content and digital advertising.
Drive engagement and conversion through innovative campaigns, automation, and personalized experiences.
Develop and implement a comprehensive omnichannel marketing strategy aligned with business objectives.
Manage marketing technology platforms (Marketing automation tools, analytics platforms, etc.) to enable efficient campaign execution.
Lead the creation and distribution of compelling digital content that supports brand storytelling and demand generation.
Leads development and execution of the AI and automation roadmap across the department.
Partner with IT and vendors to ensure system integration and data integrity.
Establish KPIs and dashboards to measure campaign performance and ROI.
Use data and insights to refine strategies, improve targeting, and enhance customer engagement.
Collaborate with Marketing Leadership, eCommerce, Customer Experience and Analytics, and IT teams to align marketing initiatives with business goals.
Own key department processes, including functional budget management.
Collaborate with creative teams to maintain brand standards and optimize content for each channel.