Senior Director of Digital + E-Commerce

(MALIN+GOETZ) • New York, NY

52d • $175,000 - $200,000 • Hybrid

About The Position

Responsible for overseeing and directing the company’s strategy and execution in the online space (owned ecommerce platform, amazon 1P business and paid digital marketing).

Requirements

• Master's degree or equivalent; or four to ten years related experience and/or training; or equivalent combination of education and experience.
• Read, analyze and interpret business, professional, technical or governmental documents.
• Write reports, business correspondence and procedure manuals.
• Effectively present information and respond to questions from managers, customers and the public.
• Calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Apply concepts of basic algebra and geometry.
• Define problems, collect data, establish facts and draw valid conclusions. Interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Ability to work within both MS Office and Google ecosystem.
• Manages subordinate supervisors who supervise other employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Responsibilities

• Develop and implement e-commerce strategies for D2C and amazon ecommerce, factoring in market trends, customer behavior, and competitive landscape. Identify any new channels for brand deployment (ex: TikTok shop, wechat..)
• On owned ecommerce channels identify and optimize the infrastructure and technologies to support brand ambition, improving integration with the offline D2C channel.
• Inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels.
• Set revenue targets and growth objectives for ecommerce with a focus on existing and new market opportunities. Ensuring any ecommerce channels deployed are optimized for scalability and profitability.
• Lead, develop, and mentor a high-performing retention and performance e-commerce+ digital marketing team. Play a key role in instilling a digital-first mindset within the broader organization.
• Develop and execute strategies to improve and grow the company's own online store(s), focusing on direct customer engagement and brand building.
• Oversee the end-to-end e-commerce strategy and plan, website management, product listings, inventory management, and order fulfillment.
• Optimize user journey from prospect to buyer to post-event advocate. Implement best practices for user experience, conversion optimization, and customer satisfaction.
• Continuous assessment of the brand’s e-commerce technology and partners, with a view to implementing solutions that enhance the e-commerce platform's functionality and performance
• Assess and recommend a roadmap to level-up the brand’s crm capabilities – consumer insights and engagement strategies. Partner and influence the loyalty and rewards program and develop new ways to drive engagement and frequency to meet retention business goals.
• Develop and execute strategies for amazon that are differentiated and relevant to the consumers shopping on Amazon vs D2C channels (understanding assortment, customer mix, geographic mix, developing strategies to develop the business), ensuring any vendor partners are developing a roadmap aligned with these strategies
• Be accountable for the company's execution and performance on Amazon, including managing product listings, optimizing advertising campaigns and promotions, and analyzing sales data. Partner with finance to build an accurate demand plan that will ensure high service levels.
• Assess and provide a recommendation on transitioning from a 1P to 3P model, and based on that lead the execution of any changes to the existing business mode
• Collaborate with cross functional partners, on amazon’s content, functionality and performance
• Collaborate with the global marketing teams to build a cohesive digital marketing plan that is aligned with the global brand communications calendar; ensure that paid digital media assets are briefed into campaign and evergreen content creation and agency adaptations approved prior to deployment.
• Manage & optimize the global paid digital media agency & budget with a focus on efficiency and incrementality. Oversee the development of customer journey frameworks that engage customers across their lifecycle, including acquisition, onboarding, reactivation, and win-back strategies.
• Develop email calendar in partnership with team to align with merchandising and brand priorities. Develop segmentation strategies to deliver optimal $/circ per campaign.
• Identify, evaluate, and manage relationships with external vendors, agencies, and technology partners to support digital marketing. Stay abreast of the latest digital marketing trends and technologies, act with agility to test and deploy new tactics as a leader in the digital marketing space.
• Lead direct mail initiatives for the brand to re-engage lapsed customers and prospect new customers.
• Assess and develop a roadmap for strong customer service across all ecommerce channels: teams, external suppliers and interfaces. Instill a strong culture of memorable customer experience.
• Implement data-driven approaches to analyze customer behavior and preferences, optimizing the platform accordingly.
• Establish key performance indicators (KPIs) and regularly analyze data to evaluate the success of e-commerce initiatives.
• Generate reports and insights to inform strategic decisions and continuous improvement.
• Conduct post-event analysis to evaluate the success of the ecommerce initiatives, identify areas for improvement, incorporate learnings in go-forward events.

Benefits

• The estimated salary range for this position is $175,000-$200,000.
• The New York corporate office is hybrid (3 days in-office, 2 days work from home).
• Dog-friendly office environment.
• Full-time employees are eligible for medical, dental, and vision insurance, employer paid life insurance, 401k plan, pre-tax commuter benefits, quarterly gratis, employee discount, long-term and short-term disability leave, and much more.
• Time off includes paid company holidays, paid vacation/personal/sick/birthday hours, Summer Fridays, and volunteer time.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 51-100 employees