Director of E-commerce Marketing

Mira Safety • Cedar Park, TX

5d • Onsite

About The Position

At MIRA Safety, we value one thing above all else: uncompromising protection. This isn’t just a design philosophy — it’s our driving purpose. As a leading marketing and distribution company for personal protective equipment, we take pride in providing the same exceptional quality of gas masks, filters, hazmat suits, and survival gear to both professionals and civilians. Based in Cedar Park, TX, MIRA Safety creates products purpose-built to shield users from the world’s worst chemical, biological, radiological, and nuclear threats (CBRN). Whether our customers are law enforcement officers, military operators, first responders, agricultural workers, or concerned citizens, we deliver durable, reliable products designed to save lives. Put simply: we’re in the business of saving lives, and we believe everyone deserves the best possible chance at survival. Looking for a workplace that truly values your skills and ideas? At MIRA Safety, we’re as committed to our employees as we are to our customers. We provide the tools, training, and support needed to succeed in our mission-driven industry. Our culture is open-minded and collaborative. We set clear, attainable goals, encourage input from all team members, and value real, impactful work over endless meetings. Along with competitive pay, comprehensive benefits, and performance bonuses, we make sure you feel supported and empowered every step of the way. We’re looking for a hands-on, data-driven Director of Marketing to lead and execute our digital marketing strategy across all ecommerce channels. This person isn’t just a strategist — they’re a builder. You’ve rolled up your sleeves inside ad accounts, built email flows, optimized landing pages, and driven real growth. You’ll oversee a high-performing team and external partners, while personally overseeing key campaigns and being directly involved in testing, analysis, and optimization.

Requirements

• 7+ years of marketing experience with direct hands-on management of paid and owned channels.
• Proven success managing Google Ads, Meta Ads, Email/SMS, Affiliate, and SEO programs.
• Advanced experience with Shopify, GA4, Amazon Seller Central, and ad platforms.
• Excellent communication and leadership skills; able to both strategize and execute.
• Startup or high-growth DTC experience preferred.

Nice To Haves

• Experience in CBRN (chemical, biological, radiological, and nuclear)
• Prior military or law enforcement experience (veterans/current military: please provide DD-214 or statement of service)
• Familiarity with the Entrepreneurial Operating System (EOS)
• Willingness to travel up to 10%

Responsibilities

• Develop and own the integrated marketing strategy across all paid, owned, and earned channels.
• Translate company growth goals into actionable marketing plans, budgets, and KPIs.
• Build and mentor a high-performing team of channel specialists (acquisition and retention).
• Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth.
• Oversee campaigns in Search, Shopping, and PMAX. Propose keyword, bidding, and creative tests.
• Oversee campaigns, analyze performance, and lead creative testing to improve ROAS.
• Work directly in Klaviyo and Attentive to optimize flows, A/B test subject lines, and drive retention.
• Track partners through platforms like Impact, CJ, and Rakuten.
• Oversee content strategy and technical improvements. Partner with developers to implement fixes that drive organic visibility.
• Test and scale emerging platforms (TikTok, YouTube, CTV) where ROI potential is strong.
• Build and maintain reporting dashboards (GA4, Shopify, Looker Studio, etc.) to track performance and ROI.
• Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER.
• Analyze full-funnel data and customer journeys to identify growth opportunities.
• Partner with creative teams to brief and review ads, landing pages, and lifecycle assets.
• Coordinate product launches, promotions, and campaigns across all channels.
• Manage marketing budgets and ensure profitable scaling of spend.

Benefits

• Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us
• Optional life, hospital, critical illness, and accident insurance
• Generous paid time off (PTO) and sick leave
• 7 paid holidays to relax and recharge
• Onsite gym and private soundproof pods to focus or unwind
• Sauna, ice plunge, and red light therapy for ultimate wellness
• Game room with pool and darts to connect and have fun
• Fully stocked modern break room with snacks
• Free organic eggs from our on-site chicken farm — yes, really!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed