We are seeking an experienced VP of Marketing and E-commerce to drive our company's growth and success. In this critical role, you will be responsible for driving revenue growth, customer growth, and subscription growth, while deploying the marketing strategy outlined in the company vision. To measure success, you will focus on key performance indicators such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Conversion Rate (CVR), Average Order Value (AOV), Average Selling Price (ASP), Net Promoter Score (NPS), and customer retention rate. The ideal candidate will possess a data-driven mindset, strong leadership skills, and the ability to create and execute innovative marketing strategies. You will be accountable for maximizing ROI, optimizing marketing campaigns and channels, and effectively communicating the company's value proposition to our target audience. Additionally, you will develop and launch new subscription-based offerings, as well as design customer retention programs to enhance customer loyalty and lifetime value. Furthermore, we are looking for a passionate and dedicated individual who shares our mission of enriching homes through the art of candle making, acts of kindness, and heartfelt connections. You will combine your expertise in data-driven marketing, e-commerce execution, and creative management to make a meaningful impact on our great customers and employees. We believe in nurturing a close-knit community within our town and company, so we seek someone who is genuinely committed to our craft, our people, and our purpose of spreading tranquility and warmth to our candle friends everywhere. If you are someone who wakes up every morning excited to contribute to our vision, eager to collaborate with your fellow coworkers, and driven to maintain our culture, then you may be the perfect fit for our team.