Senior Director of Demand Generation

FusionAuth•Denver, CO

8d•$150 - $190•Remote

About The Position

FusionAuth is looking for a Senior Director of Demand Generation to build and scale our high-performing, predictable demand engine that drives meaningful revenue growth. The ideal candidate will be a self-starter, fast worker and excited about growing a company from the ground up. The role will report to the Chief Marketing Officer. We are open to full-time US-based candidates to work as a dedicated full-time employee. Most of our staff reside in the Mountain or Pacific time zone, but we are open to any US location. The Senior Director of Demand Generation will own our global pipeline strategy—planning, execution, optimization, and reporting—across all major channels, including all facets of demand generation, campaign management, ABM, and revenue operations collaboration. This growing company needs a full-time, roll-up-your-sleeves pro with a diverse background scaling an organization through multiple stages (i.e. seven-figure, eight-figure, and nine-figure revenue). We are growing rapidly and you will have a direct hand in creating and improving marketing and demand generation operations.

Requirements

7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
Experience marketing to technical buyers
Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
Hands-on experience with marketing automation platforms and CRM
Proven track record of owning a pipeline and revenue number
Excellent communication and writing skills
Collaborative team player who is excited to be part of a growing team

Nice To Haves

Experience in the developer tools, identity and access management (IAM), or authentication software space
Track record of successfully scaling demand generation teams from 2-3 to 10+ members
Direct experience managing 7-figure annual marketing budgets with demonstrated ROI optimization
Proficiency with modern marketing tech stacks

Responsibilities

Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
Lead, mentor, and grow a high-performing demand generation team
Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
Partner with our content and product marketing team to promote and leverage key content assets through an integrated campaign strategy
Build and operationalize an Account-Based marketing strategy for high-value target accounts
Work cross-functionally with key executives, sales, operations, finance, and product to communicate marketing activities and results with the overall team
Leverage emerging tools, like AI, for team efficiency, productivity, and innovation
Develop key dashboards and KPIs, regularly present insights to GTM leadership, and provide clear recommendations for leadership

Benefits

Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
Voluntary life insurance options to provide additional financial protection for you and your loved ones
Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
401(k) plan with company match to help you save for retirement
Generous paid time off (PTO) plus paid company holidays to support work-life balance
Employee Assistance Program (EAP) offering confidential counseling and support services
Professional growth and development opportunities to boost your career journey
Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results