Senior Director, Demand Generation

Iterable

3h•$188,000 - $264,000

About The Position

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences. Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work. With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together! We’re looking for a Sr. Director, Global Demand Generation to own the end-to-end engine that drives new pipeline growth and accelerates deal velocity across mid-market and enterprise accounts globally. This role owns field events, ABM, integrated campaigns, paid media, and webinars—and is accountable for pipeline results, forecast accuracy, and measurable revenue impact. Reporting to the CMO, you’ll partner closely with Sales, RevOps, Product Marketing, and Brand to build a demand engine that balances short-term pipeline goals with long-term system health, while introducing creative, differentiated programs that break through the noise in a competitive market.

Requirements

10–15+ years in B2B SaaS demand generation, growth, or revenue marketing roles
Proven track record of owning pipeline in mid-market and enterprise contexts
Deep experience across field marketing, ABM, integrated campaigns, and paid media
Strong operational mindset, comfortable with forecasting, attribution, and performance metrics
Credibility with Sales leadership and experience building high-trust sales-marketing partnerships
Demonstrated ability to invent creative programs that break through competitive noise
Experience leading and scaling global teams
Clear, executive-level communicator capable of simplifying complex tradeoffs

Responsibilities

Own global demand strategy and outcomes
Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
Translate revenue goals into clear, measurable demand plans, forecasts, and operating metrics
Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
Lead key demand channels and programs
Field & Event Marketing: Design flagship, regional, and executive programs that accelerate enterprise deal velocity
ABM: Lead an account-based motion that is targeted, sales-aligned, and measurable
Integrated Campaigns: Drive always-on and moment-based campaigns across multiple channels
Paid Media: Own global paid strategy across holistic search (SEM/SEO), social, display, and emerging channels
Webinars & Virtual Programs: Develop scalable virtual programs that generate qualified pipeline and amplify thought leadership
Operate with rigor and credibility
Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Inspect performance regularly and optimize spend and programs based on impact
Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
Build and lead a high-performing team
Lead, coach, and scale a global team across multiple demand functions
Clarify ownership, priorities, and success metrics for all team members