Senior Director of Business Solutions & Strategic Alliances

Workplace Options

24d • Remote

About The Position

We are a dynamic player in the wholesale market, focused on expanding our reach through a strong, scalable reseller network. Our goal is to forge long-term partnerships that drive mutual growth. As we continue to evolve, we are looking for a strategic, high-impact Sales Director to lead the charge in identifying and developing new reseller relationships.

We’re looking for a driven, strategic Sales Director to lead outbound efforts in building a robust reseller network. Your primary mission is to hunt for and acquire new resellers—digging into existing, high-potential segments while also identifying untapped or emerging ones. You’ll play a key role in expanding our footprint in the wholesale market by initiating high-value conversations, qualifying leads, and shaping tailored go-to-market strategies that align with the unique needs of each reseller type.
You’ll be on the front lines of growth—bringing market intelligence back to the team, influencing program design, and ensuring long-term success by coordinating closely with Account Managers and internal stakeholders. This is a high-impact, growth-oriented role for someone who thrives in outbound sales and strategic market development.

Requirements

• 5-7 years in B2B sales, preferably in wholesale, channel sales, or reseller environments, such as insurance, health care, or technology
• Proven experience in prospecting and new market development
• Strong communication and consultative selling skills
• Ability to build credibility with executive-level stakeholders
• Comfortable working cross-functionally to execute go-to-market initiatives
• Self-motivated, adaptable, and focused on both strategy and execution
• Bachelor’s degree in Business, Marketing, Communications, or related field (preferred).

Nice To Haves

• Experience working in partner-led GTM environment (preferred).
• Background in sales enablement or customer success strategy (preferred).
• Experience with tools like Microsoft Office Suite and CRM (preferred).

Responsibilities

• Reseller Acquisition & Market Development
• Identify and prioritize new reseller opportunities through proactive market research and structured outreach
• Shape conversations using the voice of the customer to influence value messaging and positioning
• Lay the foundation for scalable reseller programs in collaboration with leadership and cross-functional teams
• Strategic Sales Execution
• Proactive prospecting using a structured, data-informed targeting approach
• Tailor outreach strategies to different reseller profiles—no one-size-fits-all pitching
• Build and nurture relationships with key decision-makers, including CEOs and founders
• Act as a trusted advisor, not just a salesperson, to potential reseller partners
• Internal Collaboration & Enablement
• Integrate Account Managers (AMs) early in the sales process to ensure long-term relationship success
• Work closely with Product, Marketing, and Enablement to shape go-to-market efforts and improve reseller experience
• Coordinate subject matter experts (SMEs) into the sales cycle when appropriate to deepen impact
• Bring actionable market insights back to the team to influence internal strategy, program design, and KPIs

Benefits

• Full Benefits Package
• Paid Time Off
• 401k match
• Gym Reimbursement
• Wellness rewards
• Access to EAP benefits and all WPO services
• Training/tuition reimbursement
• Mentorship Program
• Employee exchange programme

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level