Senior Director of Brand & Owned Retail

CORSAIR•Milpitas, CA

About The Position

The Senior Director of Brand & Owned Retail is a visionary leadership role responsible for shaping how the brand lives, scales, and resonates globally, across markets, channels, and physical environments. This leader defines the long-term brand ambition and ensures it is expressed consistently and powerfully at every touchpoint, while building owned retail into a strategic engine for growth, cultural presence, and customer loyalty. This role carries global stewardship of the brand, setting direction, elevating standards, and creating the frameworks that enable consistent execution across regions and business units. The Senior Director ensures the brand is not only coherent, but distinalso ctive, aspirational, and commercially impactful.

Requirements

10+ years of senior leadership experience in global brand management and/or owned retail leadership.
Proven ability to build and scale strong, internationally consistent brands.
Experience leading owned retail environments and expansion strategies.
Strong understanding of brand governance, communications infrastructure, and PR operations at scale.
Commercially driven mindset with the ability to connect brand equity to revenue growth and customer lifetime value.
Inspirational leadership style with the ability to influence senior stakeholders across regions and functions.

Responsibilities

Define and champion the global brand vision, positioning, and narrative, ensuring the brand remains differentiated, culturally relevant, and future-focused.
Establish and govern global brand standards, identity systems, and operating frameworks to ensure consistency across markets, channels, and business units.
Lead the strategic development of global brand campaigns and communication platforms, ensuring integrated storytelling across owned retail, channel partners, digital, product, and partner ecosystems.
Oversee PR operations and brand communications infrastructure, including processes, governance, messaging alignment, and performance measurement while ensuring disciplined, scalable, and effective brand visibility worldwide.
Shape owned retail as a flagship expression of the brand, ensuring stores deliver immersive, elevated experiences that embody brand values and ambition.
Drive the performance, evolution, and strategic expansion of owned retail locations, developing a clear roadmap for future growth and physical presence.
Partner closely with Channel Marketing, GTM, Sales, Web, Operations, and BU leadership to align brand-building initiatives with long-term commercial growth.
Build and lead high-performing brand and retail teams, fostering creative excellence, strategic rigor, and operational discipline.