Senior Director of Brand Marketing

Lola Blankets•Ottawa, UT

About The Position

Lola Blankets is seeking a Senior Director of Brand Marketing to serve as a key leadership partner, reporting to the Head of Brand Marketing and help drive the next phase of brand growth. This role will support the Brand Marketing team while the Head of Brand is on maternity leave. This role will support of the Brand Marketing organization — translating brand vision into cohesive, high-impact campaigns and ensuring alignment across creative, social, PR, partnerships, community, and content teams. The Senior Director will oversee cross-functional execution, elevate brand storytelling, and help scale processes, planning, and performance across all brand touchpoints. This individual is both a strategic thinker and an exceptional executor who thrives in a fast-growing, entrepreneurial environment.

Requirements

8–12+ years of experience in brand marketing, integrated marketing, or creative marketing leadership
Experience managing multidisciplinary brand or creative teams
Strong background in campaign development and execution
Proven ability to operate at both strategic and tactical levels
Exceptional organizational and communication skills
Highly collaborative leadership style
Ability to thrive in a fast-paced, evolving company

Nice To Haves

Experience in consumer, lifestyle, DTC, or premium brand environments preferred

Responsibilities

Partner closely with the Head of Brand Marketing to shape and execute overarching brand strategy
Translate brand vision into integrated marketing initiatives and campaigns
Ensure consistency and excellence across all brand expressions and customer touchpoints
Lead seasonal and campaign planning across channels
Lead Senior Managers & below within the Brand Marketing team
Drive alignment between creative, social, PR, influencer, and partnerships initiatives
Establish clear workflows, priorities, and accountability structures
Mentor and develop team members to elevate performance and collaboration
Manage campaigns while partnering cross functionally with Performance Marketing, Product, & Operations
Own integrated campaign execution from concept through launch
Ensure timelines, deliverables, and brand standards are met
Improve cross-team planning rhythms and operational efficiency
Identify opportunities to amplify campaigns across multiple channels - quarterback tentpole sales and high volume moments throughout the year
Identify new opportunities to expand brand reach and cultural relevance
Collaborate with Growth/Performance teams to ensure brand and performance alignment
Use insights and data to refine brand marketing approaches
Champion creative innovation while maintaining brand consistency
Build scalable systems, processes, and planning frameworks for the brand team
Help prioritize initiatives based on business impact
Support budget planning and resource allocation
Serve as escalation point for cross-functional challenges