Senior Director, Marketing & Campaign Development

Association of National Advertisers•New York, NY

1d•$115,000 - $125,000•Hybrid

About The Position

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. Location New York City (4 days in-office, Fridays remote) Position Overview The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy, development and execution. The Senior Director of Marketing & Campaign Development will play a vital role in this expanded team, serving as the operational leader who translates strategic vision into executable integrated campaigns. This role reports to the VP, Marketing & Brand, and serves as a bridge between strategy and execution—developing campaign concepts, managing stakeholder relationships across the ANA, and leading copywriting and operational team members to deliver high-performing campaigns that drive membership, engagement, sponsorship, and brand outcomes. In this hands-on leadership role, you'll develop campaign strategies, create compelling briefs, serve as the day-to-day agency liaison, and ensure seamless campaign coordination across the marketing team.

Requirements

Bachelor’s degree and 7-10 years in marketing with significant campaign development and management experience
Agency background or in-house marketing with integrated campaign responsibility
Proven track record developing successful multi-channel campaigns
History of managing stakeholder relationships and driving alignment
Experience working with creative agencies and managing external partners
Campaign Strategy: Translates business objectives into compelling marketing strategies
Creative Thinking: Develops fresh concepts and provides meaningful creative direction
Stakeholder Management: Builds trust and influences across organizational levels
Project Leadership: Manages multiple campaigns concurrently with competing priorities
Communication Excellence: Strong written and verbal presentation skills
Agency Management: Knows how to get the best work from external partners
Deep understanding of integrated marketing (paid, owned, earned channels)
Familiarity with marketing technology platforms (CRM, email, social, analytics)
Experience developing campaign briefs and creative briefs
Proficiency with project management and collaboration tools
Solid understanding of marketing metrics and campaign performance analysis

Nice To Haves

Experience in B2B, professional services, or association marketing is a plus

Responsibilities

Translate strategic priorities and business unit needs into integrated campaign strategies
Develop campaign concepts for key initiatives: conferences, research launches, thought leadership, membership drives, sponsorship activations, training and more
Create comprehensive campaign briefs that guide creative and operational execution
Define campaign objectives, target audiences, messaging frameworks, success metrics
Lead campaign ideation sessions with internal stakeholders and agency partners
Ensure campaigns align with ANA's messaging platform and brand guidelines
Develop Membership and Sponsorship collateral as needed
Serve as primary marketing partner to Membership, Sponsorship, and Practice teams
Conduct discovery sessions to understand business objectives and translate them into marketing requirements
Present campaign strategies and creative concepts to internal stakeholders
Manage expectations, timelines, and feedback loops with business unit leaders
Build trusted advisor relationships across the organization
Serve as day-to-day contact for external agency partners on campaign execution
Brief agency on campaign objectives, creative direction, and deliverables
Review and provide feedback on agency-developed creative concepts and assets
Coordinate between agency capabilities and internal team resources
Manage agency workflow, timelines, and budget allocation for campaigns
Ensure agency work aligns with brand standards and strategic objectives
Provide direction to Director, Senior Copywriter and Associate Manager, Campaign Operations
Review and approve creative briefs, copy, and campaign assets
Guide team on campaign prioritization and resource allocation
Mentor direct reports on strategic thinking and campaign development
Lead weekly team planning and status meetings
Foster collaborative, results-driven team culture