Senior Director, Marketing Brand Lead - Brelovitug

Mirum Pharmaceuticals•Foster City, CA

39d•$285,000 - $310,000•Hybrid

About The Position

Mirum Pharmaceuticals is seeking a highly skilled and experienced Brand Lead to drive the strategic development and commercialization of Brelovitug, a key asset in Phase 3. As the Brand Lead, you will oversee the marketing strategy, launch planning, and market preparation to ensure the successful introduction of Brelovitug in the US first and then guide strategies for subsequent global markets. This role requires exceptional leadership, strategic thinking, and a strong background in brand management within the pharmaceutical or biopharmaceutical industry. This role will be the US Brand Lead at launch. To be successful this individual will have an understanding of, and experience in, the rare and/or specialty disease space with the ability to work cross functionally to understand evolving dynamics across markets around the world and synthesize these market dynamics into an aligned strategic plan in order to optimize the products ability to help patients around the world.

Requirements

Bachelor’s degree required; Advanced degree preferred
Minimum of 10-15 years of experience in the pharmaceutical or biotechnology industry, with a focus on global brand management, product launch, and market preparation.
Launch experience
Strong knowledge of the drug development and commercialization process, including regulatory, medical, and market access considerations
Experience leading cross-functional teams and working in a matrixed environment
Deep understanding of global healthcare systems, market access strategies, and reimbursement models
Exceptional leadership and communication skills
Strategic thinker with a hands-on approach to execution
Self-motivated and self-directed team player with ability to succeed in highly entrepreneurial and nimble small company environment
Flexible, adaptable, diplomatic, and able to effectively deal with ambiguity
Integrative decision-making and ability to prioritize, considering alternatives and trade-offs based on logical assumptions, available resources, constraints and organizational values
Strong business acumen with solid scientific knowledge
Strong ability to drive influence across stakeholders to set direction, align work efforts and ensure flawless execution
Proven teamwork and collaboration skills

Nice To Haves

Rare/ultra-rare, patient-centric commercial experience desired. Liver experience is a plus.
Market development experience in un-commercialized markets, including supporting patient identification efforts, is a plus

Responsibilities

Lead development of best-in-class cross functional Global Brand Strategy for Brelovitug, inclusive of market development, disease education, brand/launch plan, and tactical plans, to meet and exceed corporate objectives
Shape and communicate the brand’s value proposition, key messaging, and positioning across diverse geographies
Work closely with key stakeholders, including commercial, regulatory, medical affairs, and R&D teams, to ensure integrated and cohesive execution of the launch/brand plan
Develop and execute global launch strategies and US operational plans for Brelovitug, ensuring optimal market access and successful product introduction
Lead cross-functional teams in market assessment, competitive intelligence, and business planning for Brelovitug
Prepare global markets by partnering with regional leadership to identify key markets for initial launch and creating tailored strategies for each market's unique needs and regulations
Coordinate global market preparation activities, including training, market research, and stakeholder engagement
Lead the cross functional Global Launch Readiness process
Lead and collaborate with cross-functional teams including Medical Affairs, Sales, Commercial Operations, and Regulatory Affairs to ensure the successful execution of the global brand strategy
Provide commercial insights and strategies to the cross functional product teams to optimize product potential across the life-cycle
Drive alignment across geographies and key regions, ensuring the consistency and adaptability of the brand plan
Develop strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders to support the brand’s strategic objectives
Ensure that pricing, market access, and reimbursement strategies are aligned with the launch and market preparation efforts
Drive the creation and implementation of communication strategies to raise awareness and understanding of Brelovitug in the medical community
Develop the marketing budget for Brelovitug, ensuring effective allocation of resources to support key marketing and launch initiatives
Monitor key performance indicators (KPIs) to evaluate the success of brand initiatives and make adjustments as needed to achieve business objectives
Lead market research and competitive intelligence efforts to gather insights and identify trends that will impact the brand and product positioning
Provide recommendations on potential adjustments to the brand strategy based on market dynamics and feedback
Ensure that all brand-related activities comply with regulatory requirements, internal policies, and ethical standards
Act as the primary point of contact for internal and external audits related to brand activities