Senior Director, Loyalty Analytics & Member Experience

Carnival Corporation • Miami, FL

10d • Onsite

About The Position

The Senior Director, Loyalty Operations, Analytics & Marketing is a strategic
leader responsible for defining and executing Carnival’s loyalty vision to drive
guest engagement, retention, and lifetime value. This role oversees the full
operational lifecycle of the Carnival Rewards program (currently VIFP until
2026), including benefit fulfillment, top-tier and milestone programs, and all
guest-facing touchpoints across onboard, shoreside, and digital channels.

Requirements

• Bachelor's or Master's degree in business, Marketing, or Economics
• A minimum of 10 years of experience in a variety of increasingly responsible positions with proven P&L responsibility, managing revenue and/or exposure to a variety of industries.
• A minimum of 5 years of experience leading a team of 2+ in Operations/marketing.
• Good system knowledge and strong analytical skills
• Manage a complex system and the P/L that will execute a substantial portion of the program’s operational budget.
• Quality assurance, testing, and ability to coordinate across departments
• Loyalty operations/cruise management/guest-experience experience required
• This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida, Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Nice To Haves

• Experience with Loyalty or travel brands a major plus.

Responsibilities

• Loyalty Benefit & Member Experience Strategy (Portfolio Ownership)
• Technology Enablement & Data Integrity (Compliance + Reporting)
• Shipboard, Port & Destination Operations Leadership
• Compliance, Training & Shipboard Champion Network
• Contact Center & Sales Enablement (Diamond Desk Leadership)
• Integrated Marketing & Agency Management
• Vendor & Partner Ecosystem (Contracts, Compliance & Delivery)
• Milestone Program Ownership
• Analytics, Accounting & Financial Stewardship
• Executive Governance, Communications & Decisioning
• Performs other duties as assigned

Benefits

• Health Benefits: Cost-effective medical, dental and vision plans Employee Assistance Program and other mental health resources Additional programs include company paid term life insurance and disability coverage
• Financial Benefits: 401(k) plan that includes a company match Employee Stock Purchase plan
• Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion. Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure. Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
• Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends Personal and professional learning and development resources including tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level