Senior Director, Loyalty Analytics & Member Experience

Carnival Corporation•Miami, FL

10d•Onsite

About The Position

The Senior Director, Loyalty Operations, Analytics & Marketing is a strategic leader responsible for defining and executing Carnival’s loyalty vision to drive guest engagement, retention, and lifetime value. This role oversees the full operational lifecycle of the Carnival Rewards program (currently VIFP until 2026), including benefit fulfillment, top-tier and milestone programs, and all guest-facing touchpoints across onboard, shoreside, and digital channels.

Requirements

Bachelor's or Master's degree in business, Marketing, or Economics
A minimum of 10 years of experience in a variety of increasingly responsible positions with proven P&L responsibility, managing revenue and/or exposure to a variety of industries.
A minimum of 5 years of experience leading a team of 2+ in Operations/marketing.
Good system knowledge and strong analytical skills
Manage a complex system and the P/L that will execute a substantial portion of the program’s operational budget.
Quality assurance, testing, and ability to coordinate across departments
Loyalty operations/cruise management/guest-experience experience required
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida, Monday through Thursday each week. Employees may work from their homes on Fridays.
Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Nice To Haves

Experience with Loyalty or travel brands a major plus.

Responsibilities

Loyalty Benefit & Member Experience Strategy (Portfolio Ownership)
Technology Enablement & Data Integrity (Compliance + Reporting)
Shipboard, Port & Destination Operations Leadership
Compliance, Training & Shipboard Champion Network
Contact Center & Sales Enablement (Diamond Desk Leadership)
Integrated Marketing & Agency Management
Vendor & Partner Ecosystem (Contracts, Compliance & Delivery)
Milestone Program Ownership
Analytics, Accounting & Financial Stewardship
Executive Governance, Communications & Decisioning

Benefits

All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan.
Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan.
Health Benefits: Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits: 401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off: Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement