Senior Director, Integrated Marketing

HighLevel • Dallas, TX

58d

About The Position

You are a strategic and data-driven leader who combines vision, executional excellence, and people leadership to drive measurable business growth. As the Sr. As Director ofMarketing, you will own the strategy, execution, and performance of a high-impact function that plays a critical role in advancing HighLevel’s marketing and growth objectives.
You thrive at the intersection of creativity and analytics — translating business priorities into actionable strategies, frameworks, and campaigns. You’re skilled at influencing across teams, leading through collaboration, and inspiring high-performing managers and specialists to deliver exceptional results.
Your proven track record of scaling paid media and performance marketing programs in high-growth environments, coupled with exceptional leadership that balances strategic vision with hands-on execution, is key to your prior success. You are the kind of leader who thrives under pressure, embraces visibility, and inspires teams to go above and beyond.
You bring a strong balance of strategic foresight, operational rigour, and leadership presence, capable of aligning multiple teams toward shared goals while driving innovation and accountability.

Requirements

• You bring a blend of strategic vision, analytical depth, and exceptional leadership. Y
• ou hold a Bachelor’s degree in Marketing, Business, or a related field (a Master’s degree preferred).
• Possess 15+ years of progressive experience in your functional domain, including 7+ years leading large teams and budgets at scale.
• You have a proven record of driving measurable business impact through performance marketing, customer lifecycle programs, and integrated campaign execution.
• You are highly proficient in leveraging data and analytics to inform decision-making and optimize strategies.
• As a leader, you inspire excellence through collaboration, empower others to grow, and ensure that every initiative aligns with company goals.
• You are comfortable operating at both strategic and tactical levels, and your leadership style blends empathy with accountability.

Responsibilities

• Serve as the central point of contact for marketing strategy and promotions across the organization, ensuring alignment, visibility, and clear communication with other department leaders.
• Define and lead the overall strategy and roadmap for the Marketing team, align with business priorities and growth goals.
• Partner with senior leadership to set KPIs and success metrics that demonstrate marketing and business impact.
• Translate strategic objectives into integrated, scalable programs that drive measurable outcomes across channels and regions.
• Lead the continued buildout of HighLevel’s Performance Marketing function — establishing the team structure, capabilities, and systems needed to scale paid media, offer strategy, and campaign execution.
• Oversee end-to-end planning, execution, and performance optimization of campaigns, programs, or initiatives under your function.
• Manage large, multi-channel budgets, ensuring investments deliver sustainable ROI and long-term brand and revenue impact.
• Build and implement frameworks for experimentation, continuous learning, and performance improvement.
• Drive growth through high-impact offers, promotions, and marketing plans designed to acquire, convert, and retain users.
• Lead, mentor, and develop a multi-disciplinary team of senior managers and specialists.
• Deliver exceptional leadership to a seasoned and growing team, bringing out their best through inspiration, rigor, and operational excellence.
• Oversee the Marketing Operations function to ensure flawless execution, reporting accuracy, and operational efficiency across all campaigns and initiatives.
• Foster a culture of high performance, innovation, and accountability.
• Provide clarity, coaching, and growth opportunities that empower teams to achieve both professional and organizational goals.
• Act as the go-to leader for all things marketing and promotions — collaborating across teams to ensure the company hits ambitious growth targets.
• Partner closely with Product, Sales, Revenue Operations, Brand, and Finance teams to align strategies, share insights, and ensure operational excellence.
• Collaborate with peers across Marketing to ensure cohesive execution and consistent messaging.
• Represent your function in executive forums, presenting data-driven insights, strategies, and recommendations.
• Continuously refine the performance engine by integrating AI-driven insights, advanced analytics, and cutting-edge paid strategies to keep HighLevel ahead of competitors.
• Stay ahead of trends in marketing technology, automation, and customer behaviour to evolve HighLevel’s marketing and growth strategies.
• Evaluate and integrate new tools, platforms, and vendors to increase efficiency and effectiveness.
• Champion innovation — encouraging experimentation while ensuring alignment to broader business objectives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees