Senior Director, HIV Treatment Marketing, ISL-LEN HCP Promotions

Gilead Sciences, Inc. • Foster City, CA

44d

About The Position

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. The Senior Director, HIV Treatment Marketing, ISL-LEN HCP Promotions, will report directly to the Executive Director of HIV Treatment Marketing ISL-LEN. The successful candidate will be a key leader on the Marketing team responsible for the strategy and execution of HCP promotions for the HIV Treatment long acting market. The candidate will provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The Senior Director will be responsible for budget oversight and management of key agency partnerships.

Requirements

• Bachelor's Degree and Fourteen Years' Experience
• OR
• Masters' Degree and Twelve Years' Experience
• OR
• PhD and Twelve Years' Experience
• 10+ years of marketing experience, primarily within pharma/biotech.
• Prior people management experience required.
• Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking.

Nice To Haves

• Biopharmaceutical or Pharmaceutical experience preferred.
• MBA preferred, Bachelor's degree in marketing or related fields required.
• Healthcare professional promotional expertise in prior roles is preferred.
• Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred.
• Prior advertising, digital or communications agency experience a plus

Responsibilities

• Oversee the development and implementation of strategic and tactical promotional plans for the HIV Treatment long acting market and ISL-LEN brand.
• Develop the ISL-LEN launch strategy and Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to and provide guidance to implement.
• Distill market research findings into insights that support the strategy, positioning, messaging and POA. Coordinate with market insights team to set future direction for insight generation.
• Cultivating relationships with thought leaders, key customers, and professional organizations.
• Partner cross functionally with Legal, Medical, Clinical, Regulatory and Public Affair and other functions, leading cross-functional projects as needed. Ensure successful collaboration with our Alliance partner and field leaders.
• Work in close conjunction with commercial operations to establish and optimize appropriate procedures, systems, metrics, and infrastructures.
• Collaborate with other local and global marketing leads as well as sales leads to ensure coordinated approach with respect to product promotions across the liver portfolio.
• Oversee relevant agency relationships and performance.
• Develop marketing solutions to a wide range of complex problems which require the regular use of ingenuity and innovation. Ensures solutions are consistent with organization objectives.
• Assist with forecasting and budget decisions.
• Lead the promotions team to develop and execute all promotional materials (both personal and non-personal).
• Lead, in partnership with CL&D, the training for ISL-LEN with marketing and sales teams.
• Leading a cross-functional team to monitor and understand the evolving landscape of long acting treatments in HIV. Provide recommendations for resource allocation (i.e., marketing mix) to adjust accordingly.
• High performing HCP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
• Strategic thinker with innovative mindset and can make decisive decisions and recommendations among a set of key strategic choices.
• Must have an entrepreneurial thinking and be confident working within a fast paced and challenging environment.
• Adept at forming and maintaining a collaborative work environment within cross functional teams, our global partners and members of the Alliance.
• Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation.
• Record of accomplishment in pharma/biotech /HCP marketing with an understanding of expense budget planning, tracking and ROI measurement.
• Analytic thinker who can develop, interpret and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans.
• Possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy.
• Proven leadership skills with an ability to set a vision, to lead change, and to lead and mentor others are required.
• Excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution.
• Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making.
• Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence at all levels, strong partnering skills, bias for action and tangible results
• Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans.
• Must have demonstrated excellence in project management and effectively directing and overseeing multiple projects/priorities.
• Must be able to successfully perform highly complex budget management
• Broad marketing and relevant cross functional experience required.
• Strong product launch experience
• Extensive knowledge and experience in pharmaceutical product life cycle management in a variety of therapeutic areas.
• Leadership Qualities: Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority

Benefits

• This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
• Benefits include company-sponsored medical, dental, vision, and life insurance plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Number of Employees: 5,001-10,000 employees