Senior Director Growth

T2 Systems•Indianapolis, IN

About The Position

T2 Systems is the largest parking, mobility, and transportation provider in North America, with more than 25 years in the parking management industry and currently serving thousands of parking professionals. We integrate the best people, processes, and technology to provide powerful, high performance, and secure parking solutions. T2 Systems is headquartered in Indianapolis, Indiana with its Canadian office located in Burnaby, BC. We didn’t become an industry leader by chance – we push the envelope to provide more innovative and advanced solutions for our customers. Which wouldn’t be possible without employees who strive for success, work together, and are hungry to learn, grow, and lead. If you are looking for a new opportunity, we invite you to apply and talk about the possibilities of starting a rewarding new chapter of your career! Ob Summary We are seeking a high-impact Commercial Leader to oversee all growth functions, including new-logo acquisition, channel/operator strategy, sales operations, enablement, RFP governance, and sales engineering. This leader will drive predictable revenue growth across SaaS, hardware, and mobile offerings while shaping scalable go-to-market strategies for a parking technology business.

Requirements

Education: Bachelor’s degree required; MBA preferred.
Experience: 15+ years progressive commercial leadership across SaaS, hardware, and multi-product GTM.
Must have a parking Management background
Success designing differentiated GTM models based on product complexity and sales cycle.
Expertise in building scalable SaaS revenue models and optimizing conversion across the entire funnel.
Strong understanding of channel, partner, and ecosystem strategies for accelerating ARR growth.
Deep experience leading sales ops, enablement, and SE teams.
Strong forecasting accuracy, pipeline discipline, CRM rigor.
Past experience in negotiating high-stake strategic deals and contracts
Strategic Acumen: Demonstrated ability to understand parking technology market dynamics, competitive landscapes, pricing trends, and evolving buyer behaviors to shape long term sales strategy.
Experience identifying TAM/SAM/SOM and building territory or segment strategies aligned to market opportunity.
Skilled at translating company vision into actionable, measurable sales initiatives.
Leadership & Communication: Exceptional ability to assess and upgrade talent; decisive with underperformance
Proven experience in building accountability cultures with clear expectations and inspection.
Comfortable engaging with C-suite executives and influencing strategic decisions.
Mindset: Data‑driven decision‑making; Operational excellence and system building capability
Adaptable with a strong bias for action in fast-paced environments
High learning agility; adapts rapidly to evolving markets
Open-minded, collaborative; seeks diverse perspectives
Travel / work style: ~30–40% travel to customers, partners, and industry events; executive sponsorship for strategic pursuits.

Nice To Haves

Public-sector/higher-ed leadership experience preferred
Experience leading organizational transformation – new territories, new comp models, new ICP, new GTM structures – preferred

Responsibilities

Lead all new-logo acquisition across direct, channel, and operator-driven motions.
Develop GTM strategies across product lines (SaaS, hardware, mobile).
Establish territory design, quota planning, and segmentation.
Build and scale the channel ecosystem; design partner tiers, incentives, training, and ROE.
Drive partner-sourced and partner-influenced revenue.
Own pipeline hygiene, stage definitions, forecasting cadence, CRM standards, and dashboards.
Implement evidence-based forecasting and qualification frameworks.
Manage department budget and ensure ROI through rigorous performance tracking.
Define and align on KPIs, pipeline forecasts, and overall progress toward revenue targets.
Oversee onboarding, playbooks, certifications, and continuous learning programs.
Partner with Product, Marketing, and customer experience to ensure enablement alignment.
Manage pre-sales engineering, demo strategy, technical win processes, and RFP support.
Define SE capacity models and rules of engagement.
Implement RFP playbook, bid/no-bid, compliance matrix, and cross-functional RACI.
Ensure adherence to public-sector procurement rules.
Hire, coach, and scale an ateam; build a highaccountability, highintegrity culture with clear standards and development paths.
Represent the company with executives and Customer Advisory Board; support strategic deals as executive sponsor.
Partner with Finance, Product, Marketing, and Operations to align GTM execution with business goals.