Senior Director, Global Portfolio & Creative Strategy

Marriott International•Bethesda, MD

52d

About The Position

The Senior Director, Marriott Bonvoy Global Portfolio & Creative Strategy,â¯is responsible for leading the global creative and content strategy for Marriott Bonvoy and it's portfolio of brands. Marriott Bonvoy is Marriott International's flagship consumer brand that includes a portfolio of over 30 hotel brands, an award-winning loyalty program and co-brand card services offering people around the world stays and experiences that shape a lifetime. This role is responsible for brand architecture, brand building, and portfolio storytelling across the entire ecosystem of owned, earned, paid and shared, including social, influencer, OOH, film (advertising and editorial), collabs, partnerships, activation and PR. As the champion of the Marriott Bonvoy Brand, the ideal candidate is someone who can translate a complex brand architecture into a clear, distinct, and ownable brand platform across multiple touchpoints and global audiences. Reporting to the Global VP of Portfolio, Brand, and Content Marketing, this role leads the Marriott Bonvoy Portfolio and Creative Strategy team and partners across key global and continent teams to deliver integrated campaigns that advance Marriott Bonvoy's growth agenda, elevate brand equity, and inspire loyalty across a lifetime of travel.

Requirements

Bachelor's degree from an accredited college or university in Advertising, Marketing, or Design
Twelve or more years' relevant professional experience leading global brand architecture and creative platforms via integrated marketing strategy, 360 IMC plans and campaigns with progressive leadership roles
Experience leading with influence and navigating a complex and matrixed organization around the world to align on global creative and content strategy, development and execution
Experience working with internal and external creative agencies, and leading integrated agency briefings and production timelines.
Experience leading a team that delivers creative platforms, toolkits, and 360 integrated marketing campaigns across traditional advertising, social/influencer marketing, editorial and other forms of content to drive high business and cultural impact
Experience leading annual planning, development research, marketing strategy, creative and content development, media and performance measurement

Nice To Haves

Experience effectively managing a budget and driving results to meet goals and KPIs
MBA

Responsibilities

Support brand evolution including purpose, positioning, architecture, toolkits, narrative and creative expression over time.
Co-create a global 3-year marketing roadmap to drive brand consideration, preference and engagement of Marriott Bonvoy among multiple audiences around the world.
Lead the annual GTM planning, editorial calendar and execution in partnership with Insights, Strategy, Hotel Brands, Co-Brand, Loyalty and Partnerships Teams to leverage the power of the entire enterprise.
Lead IMC teams (including the IAT) to develop breakthrough, culturally relevant, high impact campaigns from concept through execution and scaling across in key source markets around the world.
Partner with Continent Teams and others across the enterprise to pull through IMC plans - including providing frameworks, toolkits and work sessions to drive adoption.
Explore new opportunities to establish the brand as a leader in culture and at the forefront of innovation to drive unaided awareness, efficient recruitment, lifetime value and brand equity (i.e., cultural tent pole moments, celebrity collabs, AI, etc.)
Lead a team of global marketers to build, plan and execute Global 360 IMCs from concept through execution.
Lead monthly connects with Continent Sr. Directors and Teams to ensure strategic and creative visibility/alignment.
Support and lead internal and agency relationships.
Foster an inclusive and collaborative team culture, where global and continent teams operate as one team as an extension of each other.
Explore opportunities to drive creative effectiveness and productivity across workstreams.
Partner with Global Strategy and Insights teams to measure and report out creative performance.