Director of Creative Strategy

American Express • New York, NY

1d • Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express products and services through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. OnBrand – American Express’ In-House Creative agency – sits within GABM. Our ambition is to “Become creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business, powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond. The Director of Creative Strategy will play a pivotal role in driving creative innovation for our in-house agency. This leader will uncover actionable insights, define creative territories, and craft strategies that enable American Express to connect meaningfully with Card Members and prospects. They will lead a team of creative strategists to deliver strategic work that fuels cutting-edge digital campaigns and connected customer experiences, specifically across American Express consumer products, benefits, and services. The ideal candidate will bring a relentless curiosity for creative, cultural, and digital trends, along with a drive to uncover opportunities in emerging platforms. They will have the unique ability to analyze and transform data and insights into actionable creative briefs that lead to best-in-class creative solutions for our marketing partners.

Requirements

• 10+ years of experience at a full-service digital creative agency (or equivalent).
• 4+ years of experience directly managing a team and leading creative strategy for complex, multi-channel marketing campaigns.
• Skilled at leading and inspiring cross-functional teams, cultivating collaboration, and encouraging courageous creativity.
• Proven track record of strategic leadership in digital creative strategy, with expertise in leveraging technology, platforms, and emerging trends
• Exceptional communication and presentation skills, capable of simplifying and articulating complex concepts and strategies
• Ability to excel in dynamic environment, leading many concurrent projects across teams
• Understanding of data analysis, SEO, and content management systems enabling connected customer journeys
• Advanced proficiency using Microsoft tools, especially PowerPoint and Excel.
• Case studies/portfolio demonstrating ability to lead development of effective creative strategies leveraged across platforms, channels, and customer touchpoints

Responsibilities

• Oversee, manage, and resource a dedicated team of (4) full-time creative strategists, fostering their growth and success.
• Lead the development and execution of innovative digital, channel, and content strategies across platforms and customer touchpoints, including 360 campaigns, social, video, and emerging technologies.
• Translate business priorities into clear, actionable briefs that inspire impactful work
• Partner with fellow Creative Strategy Director in B2B to establish team vision, best practices, and scalable processes
• Collaborate with inter-agency teams (Account, PM, Creative) to ensure excellence throughout the project lifecycle
• Build strong relationships and trust with product and marketing partners, influencing long-term marketing roadmaps.
• Work with enterprise insights team to harness customer research, competitive analysis, category trends, and consumer behavior to guide strategy development
• Partner with enterprise digital teams across analytics, SEO, and marketing platforms to design seamless, connected digital customer journeys
• Confidently present and advocate for clear creative visions and strategies to internal and external stakeholders, including senior leadership

Benefits

• Competitive base salaries
• Bonus incentives
• 6%25 Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees