Senior Director, Fleet

Coke Florida Careers•Tampa, FL

25d•Onsite

About The Position

The Senior Director, Fleet at Coke Florida is a leadership position responsible for shaping and executing the long-term strategic vision for one of the largest private beverage fleets in the United States. This role is pivotal in aligning fleet operations with the company’s overarching commercial, financial, and operational goals. You will lead enterprise-wide initiatives, drive innovation and sustainability, and oversee transformational change across the fleet portfolio. Your leadership will directly influence capital investment decisions, operational efficiency, and the company’s environmental footprint.

Requirements

Bachelors degree in Business, Engineering, Transportation or related field, MBA or advanced degree preferred
10+ years of progressive leadership experience in fleet strategy, asset management, or transportation operations.
Demonstrated success in leading large-scale fleet operations and strategic initiatives across complex, multi-site environments.
Expertise in high-value negotiations, vendor management, and capital asset planning.
Strong financial acumen and analytical skills, with a track record of delivering cost savings and operational improvements.
Proficiency in fleet management systems and emerging technologies relevant to fleet optimization.
Must have a driving record with no major moving violations in the last three (3) years
Major moving violations include, but are not limited to, leaving the scene of an accident, driving under the influence, and reckless driving. Minor moving violations include, but are not limited to, speeding, driving too close, failure to stop, and improper lane changes. Driving records, including minor moving violations, will be evaluated according to Coke Florida guidelines to determine eligibility for the Fleet Mechanic position.

Responsibilities

Develop and lead comprehensive fleet strategies that align with company’s objectives
Evaluate and recommend vehicle and equipment acquisition, leasing, disposition strategies based on lifecycle value and the defined delivery strategy.
Partner with executive leadership to ensure fleet decision align with boarder organization goals and evolving market dynamics.
Lead negotiations for the purchase, lease, and sales of fleet assets
Cultivate and manage strategic partnerships with OEMs, leasing companies, and key suppliers to optimize fleet performance and cost-effectiveness.
Direct the management of a fleet portfolio exceeding 2500 units of assets worth over 300 Million dollars across multi-site operations, ensuring optimal utilization and compliance.
Champion the adoption of emerging technologies such as AI, predictive analytics, and telematics to enhance fleet efficiency and data-driven decision-making.
Lead, mentor, and develop a high-performing team of fleet analysts, planners, and technicians
Build, mentor, and inspire a high-performing team of fleet professionals, fostering a culture of accountability, innovation, and continuous improvement.
With partnership, develop and implement policies related to fleet safety, maintenance, lifecycle management and risk mitigation
Enhance internal stakeholder experience by continuously improving the quality, responsiveness, and value of fleet services delivered across the organization.
Strengthen team engagement and retention by fostering a high-performance culture, investing in professional development, and implementing strategies that support long-term career growth within the fleet operations team.
Establish and enforce policies related to fleet safety, maintenance, lifecycle management, and regulatory compliance by collaborating with other internal stakeholders