Sr. Director, Fan Engagement (US)

Warner Music Group Corp.•Los Angeles, CA

45d•Onsite

About The Position

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent. We are seeking a highly organized and proactive Senior Director, Fan Engagement to join Warner Music Group's Global Marketing team. The Senior Director, Fan Engagement will play a key role in driving Warner Music Group's CRM strategy, overseeing how we communicate with millions of fans across email, SMS and emerging direct-to-fan channels. This role is responsible for ensuring CRM campaigns are impactful, data-driven and consistent across labels and regions, while championing fan-first practices that turn casual listeners into superfans. The Senior Director manages a team of two and partners with labels, global marketing teams and external partners to deliver high-quality campaigns, embed best practice and ensure WMG's fan engagement activity aligns with global priorities while driving meaningful results at label level.

Requirements

10+ years' experience in CRM or fan engagement marketing, with proven success leading large-scale, multi-channel campaigns
Leadership experience managing teams and guiding CRM strategy across regions or global organizations
Expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder); HTML/CSS required, AMPScript a plus
Strong track record of presenting CRM performance and insights to senior stakeholders and driving business impact
Experience with Customer Data Platforms and working knowledge of SQL
Skilled at managing multiple projects across teams and time zones; familiar with agile workflows and project management tools (e.g. Jira, Asana, Airtable, Monday.com, Trello)
Strong Excel/Google Sheets and presentation skills
Deep knowledge of direct-to-fan marketing trends and how they apply to artists and global labels
Passionate about music, artists and the role of CRM in building fandom
A strategic leader with the ability to set global direction while staying connected to detail
Data-informed but fan-first and able to translate insights into meaningful communication
Collaborative and influential, comfortable working across labels, global functions and senior leadership
Curious and forward-thinking, always exploring new ways to evolve CRM and direct-to-fan engagement
Excited by the future of CRM and how it can evolve to bring artists and fans closer together

Nice To Haves

Passion for music and a strong awareness of Warner Music labels, artists and the broader industry

Responsibilities

Partner with the Director, Global Fan Engagement to shape and deliver WMG's fan engagement strategy
Provide leadership for the fan engagement function globally, ensuring consistency and best practice across labels and regions
Champion innovation by adopting new approaches to CRM and direct-to-fan communication
Lead and develop the US-based Fan Engagement team, fostering a collaborative and high-performance culture
Coordinate with fan engagement leads across EMEA, Asia and Latin America to align campaigns and share learnings
Manage workflows across time zones and high campaign volumes, ensuring quality and timeliness
Oversee execution of global, multi-channel campaigns (email, SMS, WhatsApp) in partnership with labels
Build and share best-in-class templates, processes and examples that improve campaign quality and efficiency
Partner with label teams to upskill staff, clarify campaign priorities and embed fan-first practices
Work with the Global Audience team to ensure fan data is clean, segmented and actionable across all platforms
Monitor and evaluate campaign performance, surfacing insights that drive optimization and ROI
Produce regular reporting for stakeholders, highlighting successes and opportunities for improvement
Build strong partnerships with frontline labels, ensuring fan engagement activity supports artist and business goals
Collaborate with Ad-Tech, Paid Media and Audience teams to integrate fan engagement CRM with broader marketing strategies
Act as a senior point of contact for global stakeholders, ensuring CRM activity supports WMG's strategic priorities