Senior Director, Digital Activation

Omnicom Media Group US OMD•New York, NY

6d•$120•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Overview Senior Director, Paid Search – Retail Performance Focus The Senior Director role requires an experienced leader with deep expertise in Paid Search, particularly within retail performance. The ideal candidate has a proven track record of driving business-critical KPIs and tactical execution to deliver outstanding daily performance. This role emphasizes a hands-on approach to Paid Search strategy, focusing on fast, agile optimizations, rigorous testing, and rapid responses to performance data. The Senior Director will oversee the development, execution, and continual refinement of Paid Search strategies, ensuring that accounts are optimized in real-time to meet and exceed client objectives. This role will drive constant innovation through a "test and learn" approach, applying insights to improve Paid Search performance and drive measurable business growth. The ideal candidate will be able to navigate the dynamic retail landscape, executing strategies that elevate client performance across search engines and shopping platforms, with a laser focus on KPIs like revenue, ROAS, CPA, and conversion rate. The Senior Director will also be responsible for mentoring and growing a highly agile team, fostering an environment where fast, data-driven decision-making and optimization are central to success.

Requirements

8-10 years of experience in Paid Search, specifically focused on retail or e-commerce businesses.
Strong hands-on experience with Google Ads, Bing Ads, and Paid Search tools like SA360; deep understanding of optimization tactics to drive performance.
Proven ability to quickly adapt to changing KPIs and business needs, delivering agile and responsive Paid Search strategies.
Experience managing high-profile retail accounts with a focus on performance-driven results.
Exceptional analytical skills, with the ability to translate data into actionable insights for optimization and client reporting.
Strong leadership capabilities, with a proven track record of managing and growing teams in a fast-paced, performance-driven environment.
Excellent verbal and written communication skills, with the ability to confidently present strategies and performance results to clients.
Bachelor's degree or equivalent experience required.

Responsibilities

Lead Paid Search strategy to drive retail performance, focusing on business-critical KPIs such as revenue, ROAS, CPA, conversion rate, and other tactical metrics that influence daily account performance.
Execute rigorous, fast-paced optimizations to meet retail performance targets, adapting quickly to changing conditions and opportunities.
Oversee real-time testing and learning initiatives to drive continuous improvement, ensuring the team is consistently refining and evolving Paid Search strategies based on data and performance.
Collaborate with clients to develop high-impact Paid Search roadmaps, providing actionable insights and recommendations that differentiate clients from competitors.
Develop agile, data-driven campaign frameworks to ensure daily account performance is optimized through effective keyword management, bidding strategies, and ad copy refinement.
Lead strategic meetings and provide performance updates that demonstrate actionable results and drive forward the overall business objectives.
Provide thought leadership on performance marketing trends, Paid Search best practices, and emerging opportunities within retail media and ecommerce.
Ensure full funnel integration between Paid Search and other channels to ensure seamless customer journeys and optimal performance.
Mentor and develop a high-performing team, ensuring talent is equipped with the tools, training, and opportunities necessary for career growth and excellence in Paid Search management.