Associate Director, Digital Activation

Omnicom Media Group US OMD•New York, NY

6d•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Associate Director plays a key role as a day-to-day lead for development of plans, executing digital buys, ensuring pacing and performance are optimized, client interaction, working with internal teams and leading the team responsible for digital activation. Ensuring that the Digital Activation Process is used correctly across the area of responsibility is a critical focus of this job. A positive attitude and willingness to “roll up your sleeves” is also critical to get the job done. Experience working with across several media channels is preferred and a curiosity in emerging media platforms is a must.

Requirements

5+ years of experience in media planning and expert knowledge of digital buying, hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar) a plus
Experience managing media teams and client relationships
Experience working with large data sets and understanding of methodologies for evaluating data
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams
Strong knowledge of MS Excel and ability to coach others in shortcuts
Working knowledge of 3rd party verification tools, including IAS
Hands-on experience with campaign workflow tools, including Prisma

Responsibilities

Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Set the tone and strategic direction of the team; built around growth and application of learnings
Understand and direct multiple user touch points that can influence creative and messaging strategies
Own consumer insights and inspire tactical representations of strong, clear media strategies
Develop strategic partnerships and provide subject matter expertise to clients, partners, internal teams etc.
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Leading and providing inputs and guidance around work around campaign design, tactic implementation, determining what path to buy (manual IO or programmatic), defining requirements for success and optimal use of demand side platforms
Managing the daily, weekly, monthly, quarterly client conversations related to digital media
Working side by side with the broader activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective
Overseeing billing and reconciliation process.
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)