Senior Director, Digital Activation

Omnicom Media Group US H&S•New York, NY

6d•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. As a Senior Director, you will play a critical role leading the day-to-day set up and optimization of mobile performance campaigns across multiple programmatic buying platforms - and lead the team as the main point of contact for the strategy to improve campaign performance. You will define, execute and optimize digital programmatic media channel strategies and initiatives ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.

Requirements

10+ years’ experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
Experience working with large data sets and understanding of methodologies for evaluating data
Technical and strategic understanding of programmatic display buying required, particularly in paid search and display
Experience working with Ad Technology stacks and programmatic implementation processes
Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
Strong analytical skills and understanding of ecommerce & retail KPI's
Exceptional analytics skills, and confidence acting on marketing data and insights
High level understanding of integrated media planning
General knowledge of direct and brand marketing principles and strategies
Digital certification/degree/seminars
Working knowledge of 3rd party verification tools, including DoubleVerify
Hands-on experience with data visualization tools, including Tableau

Nice To Haves

Understanding of the B2B marketing, experiences with this type of clients/or work on a B2B client a plus
Google certified desired
Analytics platforms desired
Google Analytics, YouTube and Facebook campaign setup knowledge - not mandatory, but an important plus

Responsibilities

Creating and driving best-in-class Programmatic media strategies that deliver against client objectives within search, display, social and video channels for assigned client
Leading digital innovation and thought leadership
Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
Working side by side with Tactical Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
Accountability over client’s budgets
Developing strong relationships with clients, global counterpart colleagues
Actively participating and helping to lead the integrated media planning
Setting Budgets, KPI's and measurement framework
Delivering credible thought leadership on Programmatic’s role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses
Leading communication of Programmatic’s tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital programmatic campaigns and effectively report results to all stakeholders
Ability to effectively manage costs while exceeding performance and viewability goals
Excellent communication skills, ability to distill key ideas for non-digitally centric teams
Managing and mentoring a team of Programmatic channel specialists, providing day-to-day guidance as well as career growth and development
Directing and managing external agency and vendor teams of 25+
Ensuring team manages and efficiently optimizes programs within budget goals, working closely with Investment lead on budget opportunities
Tracking innovation within the industry, and evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients
Participating in New Business efforts