Senior Director, Demand Operations

F5•Seattle, WA

1d•Hybrid

About The Position

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive. F5 is establishing a new Demand Operations function to unify Marketing Operations, Digital Sales Operations, and WW Business Operations & Programs into a single, integrated team. This leader is a manager of managers, overseeing an organization of over 30 individuals and will report into the VP of WW Revenue Operations. Direct reports include the Director of Marketing Operations, Manager of Business Operations & Programs, and Manager of Digital Sales Operations. This role will be responsible for supporting the smooth execution of the top-of-funnel engine, connecting campaign strategy, Marketing budget allocation, lead generation and routing, and early funnel conversion into a closed-loop, data-driven system. Cross-functional stakeholders include Revenue Marketing, Corporate Marketing, and other peer Operations functions. In addition, this leader will oversee the worldwide business operations for F5’s Revenue organization, inclusive of managing the rhythm of the business, monitoring GTM priorities, fiscal year planning orchestration, and running key WW programs such as the Global Accounts and Compete programs. This leader is a role model for F5’s culture of clarity, empowerment, and accountability—building a high-performing team while keeping the work human.

Requirements

Bachelor's degree
15+ years of revenue or marketing operations leadership experience.
Experience leading digital transformation in a SaaS environment.
Recognized leader for driving excellent financial results while building a trusting and positive work environment.
Extraordinary experience in establishing strategies, metrics and execution plans that enable core focus on performance across the organization (especially in partnership with sales).
Effective oral, written and interpersonal communication skills, with strong presentation skills.
Strong ability to analyze data, extract insights, and develop strategy based on digital signals.

Responsibilities

Team leadership (coaching, hiring, etc.)
Budget management
Development of the global vision/strategy and execution
Optimization of systems/tools/processes
Accelerating ROI creation and return on investments
Evangelism
Performance management through stakeholder interlock and an effective rhythm of business
Lead and inspire a diverse global team: Attract, develop, and inspire a diverse global team in establishing the systems/tools/process, customer experiences, and digital demand gen investments that optimize business outcomes and maximize outcomes from investments.
Foster a culture of accountability, data-driven decision-making, and proactive stakeholder engagement.
Develop a roadmap to reduce tech debt and streamline existing marketing technology stack.
Harden existing processes and drive for productivity improvements leveraging new tools and AI capabilities.
Rationalize Marketing KPIs and align with cross functional stakeholders.
Manage the WW Revenue org’s operating rhythm.
Define strategy and oversee execution of key programs & initiatives.
Establish enablement collateral for internal tools and processes.
Close partnership with digital sales leadership on fiscal year planning and ongoing performance monitoring.
Implement Enablement track for Digital Sales and BDRs.
Define talent export process and clear career progression paths for Digital Sales.
Adapt GTM motions for Digital Sales’ segment of customers, particularly for the newer parts of F5’s portfolio (Distributed Cloud, AI, AI runtime security, etc).
Partner cross-functionally to deliver incremental gains in Marketing Sourced Pipeline and Bookings across digital investments.
Move customers through the Discover-Learn-Try-Buy journey with sharper first touch, nurture, and velocity plays.
Optimize for local markets: Evangelize proven best practices within local markets, including customer success stories.
Establish strong relationships with F5 Sales leaders (including Digital Sales) and strategic partners across our global theaters.
Partner with Theater marketing leads and Sales leaders to build and optimize globally consistent systems and processes that support pipeline development and deal acceleration.