Senior Director, CRM Operations and Data Analytics

Natural Resources Defense Council•Washington, DC

3d•$185,000 - $200,000•Hybrid

About The Position

NRDC is seeking a Senior Director, CRM Operations and Data Analytics to work with the IT team in our Washington D.C. office. The Senior Director of CRM Operations & Data Analytics is a strategic and hands-on leader responsible for the vision, performance, and evolution of the organization’s CRM platform and enterprise data analytics capabilities. This role ensures that CRM and data are leveraged as mission-critical assets to drive operational excellence, informed decision-making, and measurable impact across the organization. Partnering closely with Development, Programs, Finance, Digital Advocacy and Fundraising, and Executive Leadership, this role translates organizational goals into scalable CRM solutions, trusted data, and actionable insights. The Senior Director leads platform strategy, data governance, analytics delivery, and a team of CRM and data professionals, while fostering a culture of data-driven decision-making.

Requirements

Bachelor’s degree in Information Systems, Data Analytics, Business, or a related field.
10+ years of progressive experience in CRM management, data analytics, or enterprise systems leadership.
5+ years of people management experience, including leading technical and analytical teams.
Demonstrated experience owning and scaling a CRM platform (Salesforce or equivalent strongly preferred).
Salesforce certifications.
Experience in Project/Portfolio Management.
Strong understanding of data analytics, reporting, and data governance principles
Proven ability to partner with non-technical stakeholders and executive leadership
Strategic thinking and execution
Data-driven decision-making
Change management and influence
Systems thinking and problem-solving
Strong communication and storytelling with data
People leadership and talent development

Nice To Haves

Experience in a nonprofit, mission-driven, or highly matrixed organization preferred.
Experience with Moden Data Tools – Snowflake, dbt, Workato, Tableau preferred.
Familiarity with fundraising, donor management, or constituent engagement data
Familiarity with Project Management Tools – Asana

Responsibilities

CRM Platform Strategy & Operations Own the overall vision, roadmap, and lifecycle management of the organization’s CRM platform. Ensure the CRM effectively supports fundraising, constituent engagement, programs, reporting, and compliance needs. Lead platform governance, release management, enhancements, integrations, and vendor relationships. Establish and maintain best practices for CRM configuration, security, scalability, and performance. Balance technical debt, user experience, and innovation in a complex nonprofit environment.
Data Analytics & Insights Define and execute an enterprise data and analytics strategy aligned with organizational priorities. Oversee development of dashboards, reports, and analytical products that provide actionable insights for leadership and teams. Enable advanced analytics capabilities such as trend analysis, forecasting, segmentation, and impact measurement (as appropriate). Ensure consistent definitions, metrics, and KPIs across departments.
Data Governance & Quality Establish and enforce data governance frameworks, including data standards, stewardship, and accountability. Ensure data accuracy, integrity, privacy, and compliance with regulatory and donor requirements. Drive continuous improvement in data quality and usability across systems.
Leadership & Team Management Lead, mentor, and grow a high-performing team of CRM administrators, developers, analysts, and data specialists. Clarify roles, responsibilities, and career paths to support engagement and retention. Foster a collaborative, service-oriented culture that balances responsiveness with strategic discipline.
Stakeholder Partnership & Change Leadership Act as a trusted advisor to senior leaders and department heads on CRM and data strategy. Translate business needs into technical and analytical solutions. Lead organizational change related to data adoption, CRM process improvements, and new capabilities. Promote data literacy and adoption through training, communication, and enablement.
Financial & Vendor Management Manage budgets related to CRM, analytics tools, and consulting partners. Evaluate and manage vendors, system integrators, and third-party tools to maximize value and ROI.