Senior Director, CRM Operations and Data Analytics

Natural Resources Defense Council, Inc. • Washington, DC

20h • $185,000 - $200,000 • Hybrid

About The Position

NRDC is a non-profit environmental advocacy organization. We use law, science, and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure the rights of all people to clean air, clean water, and healthy communities. NRDC was founded in 1970 and our people helped write some of America's bedrock environmental laws, including the Clean Water Act and many of the implementing regulations. Today, our team of more than 700 lawyers, scientists, economists, policy advocates, communications experts, and others work across the United States and the globe from our offices in Beijing; Chicago; New Delhi; New York; San Francisco; Santa Monica; and Washington, D.C.
NRDC is seeking a Senior Director, CRM Operations and Data Analytics to work with the IT team in our Washington D.C. office.
The Senior Director of CRM Operations & Data Analytics is a strategic and hands-on leader responsible for the vision, performance, and evolution of the organization’s CRM platform and enterprise data analytics capabilities. This role ensures that CRM and data are leveraged as mission-critical assets to drive operational excellence, informed decision-making, and measurable impact across the organization.
Partnering closely with Development, Programs, Finance, Digital Advocacy and Fundraising, and Executive Leadership, this role translates organizational goals into scalable CRM solutions, trusted data, and actionable insights. The Senior Director leads platform strategy, data governance, analytics delivery, and a team of CRM and data professionals, while fostering a culture of data-driven decision-making.

Requirements

• Bachelor’s degree in Information Systems, Data Analytics, Business, or a related field.
• 10+ years of progressive experience in CRM management, data analytics, or enterprise systems leadership.
• 5+ years of people management experience, including leading technical and analytical teams.
• Demonstrated experience owning and scaling a CRM platform (Salesforce or equivalent strongly preferred).
• Salesforce certifications.
• Experience in Project/Portfolio Management.
• Strong understanding of data analytics, reporting, and data governance principles
• Proven ability to partner with non-technical stakeholders and executive leadership
• Strategic thinking and execution
• Data-driven decision-making
• Change management and influence
• Systems thinking and problem-solving
• Strong communication and storytelling with data
• People leadership and talent development

Nice To Haves

• Experience in a nonprofit, mission-driven, or highly matrixed organization preferred.
• Experience with Moden Data Tools – Snowflake, dbt, Workato, Tableau preferred.
• Familiarity with fundraising, donor management, or constituent engagement data
• Familiarity with Project Management Tools – Asana

Responsibilities

• Own the overall vision, roadmap, and lifecycle management of the organization’s CRM platform.
• Ensure the CRM effectively supports fundraising, constituent engagement, programs, reporting, and compliance needs.
• Lead platform governance, release management, enhancements, integrations, and vendor relationships.
• Establish and maintain best practices for CRM configuration, security, scalability, and performance.
• Balance technical debt, user experience, and innovation in a complex nonprofit environment.
• Define and execute an enterprise data and analytics strategy aligned with organizational priorities.
• Oversee development of dashboards, reports, and analytical products that provide actionable insights for leadership and teams.
• Enable advanced analytics capabilities such as trend analysis, forecasting, segmentation, and impact measurement (as appropriate).
• Ensure consistent definitions, metrics, and KPIs across departments.
• Establish and enforce data governance frameworks, including data standards, stewardship, and accountability.
• Ensure data accuracy, integrity, privacy, and compliance with regulatory and donor requirements.
• Drive continuous improvement in data quality and usability across systems.
• Lead, mentor, and grow a high-performing team of CRM administrators, developers, analysts, and data specialists.
• Clarify roles, responsibilities, and career paths to support engagement and retention.
• Foster a collaborative, service-oriented culture that balances responsiveness with strategic discipline.
• Act as a trusted advisor to senior leaders and department heads on CRM and data strategy.
• Translate business needs into technical and analytical solutions.
• Lead organizational change related to data adoption, CRM process improvements, and new capabilities.
• Promote data literacy and adoption through training, communication, and enablement.
• Manage budgets related to CRM, analytics tools, and consulting partners.
• Evaluate and manage vendors, system integrators, and third-party tools to maximize value and ROI.

Benefits

• We offer competitive salaries, excellent benefits, and a supportive working environment.
• Salary is based on a nonprofit scale and is commensurate with skills and experience.
• Internal equity will be reviewed and considered to determine a final offer.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees