Senior Director, Brand Marketing, MedTech

Johnson & Johnson Innovative Medicine • Cincinnati, OH

2d • Hybrid

About The Position

We are searching for the best talent to join our team as a Senior Director, Brand Marketing, MedTech. This is a hybrid role available in New Brunswick, NJ. Other locations maybe considered: Cincinnati, Oh Jacksonville, FL Irvine, Ca, Santa Clara, Ca The Senior Director, Brand Marketing, MedTech is both strategist and operator, accountable for building a unified, high‑performing brand presence for Johnson & Johnson MedTech across markets, channels, and businesses. You will set the sector’s brand strategy and narrative, define and govern masterbrand and sub‑brand architecture, and lead end‑to-end brand operations—spanning content marketing and social media channel management—integrating MedTech into J&J brand while advancing the distinct priorities of our businesses. In practice, this means architecting global governance and systems that simplify how teams work: a single intake and approval framework, clear decision rights, compliant “rules of the road,” and shared operating tools (asset management, templates, editorial standards, and a common planning base for content and social). You will ensure brand safety, platform security, and medical/regulatory appropriateness are embedded from strategy through execution, and you’ll create mechanisms that shorten cycle times without compromising quality. You will own the editorial strategy for MedTech’s BU and cross BU storytelling and thought leadership—defining themes, calendars, and “always‑on” content that resonates with clinicians, hospital executives, and other priority stakeholders—while integrating seamlessly with BU campaigns, launches, and clinical milestones. On social, you will lead a consolidated, geo‑targeted ecosystem with clear criteria for what runs on global channels, optimize organic and paid approaches, and establish a measurement framework that proves down‑funnel impact. Working with markets around the globe, you will create a system that will work for our new global operating model. A core mandate is to act as the brand marketing partner to our three focus‑area businesses—Surgery, Cardiovascular, and Vision. You will co‑create strategies and joint programs that extend and amplify BU work, ensure consistent brand application, and unlock the advantages of scale. This partnership mindset extends to regions and enterprise colleagues (brand, digital, legal/compliance, medical affairs), where you will orchestrate alignment, drive adoption of governance, and lead cascades, enablement, and training that elevate capabilities globally. You will partner with the BU teams on special projects that deliver on our brand promise and ambition. You will be accountable for outcomes: defining KPIs and dashboards for brand health, content performance, and social effectiveness; commissioning and interpreting brand and audience research; and running test‑and‑learn cycles with quarterly business reviews to continuously improve. Ultimately, success is measured by a stronger MedTech reputation and innovation associations, simplified and compliant operations, and tangible amplification of BU priorities—delivered through a culture of collaboration, clarity, and operational excellence.

Requirements

• Bachelor’s degree required; advanced degree preferred
• 12+ years of experience in communications, marketing, or related disciplines, with significant experience supporting commercial organizations
• Deep experience in media and public relations, public affairs, digital communications, internal communications, and issues management
• Demonstrated success partnering with senior business leaders in P&L-driven environments
• Deep expertise in product, platform, or pipeline communications, including NPI and lifecycle product support
• Strong understanding of congress strategy, medical meetings, and healthcare customer engagement models
• Experience operating in regulated industries such as medical technology or life sciences
• Proven ability to lead teams and influence at the executive level in matrixed organizations
• Strategic, adaptable leader with strong executional rigor

Nice To Haves

• Experience in MedTech, healthcare, life sciences, regulated industries, or complex B2B/B2B2C environments with multi-stakeholder audiences (e.g., clinicians, hospital executives, payers, patients).
• Direct experience integrating a business/sector brand within a broader enterprise brand system, while preserving BU differentiation and priorities.
• Familiarity with global marketing models (e.g., global-to-local operating models) and scaling adoption through training, enablement, and governance cascades.
• Hands-on experience with content operations tools and workflows (e.g., DAM, editorial/work management platforms, social publishing and listening tools).
• Strong background in brand and audience research (quant + qual), including commissioning studies, interpreting insights, and turning findings into action.
• Experience leading high-impact special projects and enterprise initiatives that require cross-functional mobilization and rapid execution.

Benefits

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees