Senior Director, Brand Marketing (Coffee)

Sodexo•Reno, NV

2d•Remote

About The Position

Sodexo is seeking a Senior Director, Brand Marketing to join our North American Marketing team. Be part of a transformational experience as we meet the challenges of today’s business landscape and lay the foundation for future growth. The Senior Director of Brand Marketing will focus on brand development and brand management activities for our Coffee and Hot Beverage portfolio within our food business. This role reports to the Vice President of Brand Marketing. This is a remote position with the ideal candidate based anywhere in the United States with preference for East Coast or Central candidates.

Requirements

Strategic vision and an ability to look at the big picture with gray areas and moving parts, and bring disparate parts together to drive growth in the organization
Strong leadership and people development capabilities including experience managing with and without direct reporting lines
A proven track record translating actionable insights into strategy, development and management
Passion for and working knowledge of the coffee and hot beverages categories, with experience working in these areas a plus
The ability to lead, coordinate and inspire cross-functional collaboration to create new branded offerings and business models to deliver on the strategic vision for the coffee and hot beverages areas
Ability to work effectively in a matrix organization
Excellent written and oral communication skills
Highly collaborative approach
Ability to effectively manage multiple stakeholders
Minimum Education Requirement - Bachelor’s Degree in a relevant field or equivalent experienceMinimum Management Experience - 10 years Minimum Functional Experience - 10 years

Nice To Haves

Passion for and working knowledge of the coffee and hot beverages categories, with experience working in these areas a plus

Responsibilities

Aid in accelerating our brand development and brand management activities within Sodexo North America. Refine the organization structure and strategic approach for the assigned brand portfolio.
Partner with the Sr. Director Brand Partnerships to oversee the coffee and hot beverage portfolio, ensuring that all solutions work in harmony to achieve business objectives.
Build and manage the brand and portfolio roadmaps, create vision for consumer experience, drive the design requirements, financial model, lifecycle and evolution plan.
Create brand vision & strategy with laser focus on customer experience. Establish foundation by clearly defining current portfolio for assessment. Partner with the Insights team to ensure all brand and portfolio plans are rooted in client and consumer insights.
Manage brand profitability by integrating costing and pricing components of the development process.
Work with Regional Service Operations to adapt the brand roadmap to guarantee value creation.
Identify target consumer and provide clear direction on all communication points for both client-facing and consumer-facing materials.
Partner with digital marketing, communications, and creative services team to develop creative and execute content and ensure that key communication points are appropriately included in all marketing and sales materials. Collaborate with segment marketing teams to customize content for each segment.
Develop an ongoing connection with existing peers in the brand marketing ecosystem including those in Noram and Global teams, as well as within NorAm Business Segments to ensure knowledge sharing amongst Subject Matter Experts.