Senior Director, Brand Design & Strategy
About The Position
We’re looking for a Senior Director of Brand Design & Strategy to own and elevate Prove’s brand at a pivotal moment of growth. This role is both strategic and hands-on, responsible for shaping the long-term brand vision while leading execution across campaigns, product storytelling, digital experience, and systems. Reporting directly to the CMO, you will serve as the creative and strategic authority for Prove’s brand — translating business strategy into a cohesive, differentiated brand experience across every touchpoint. You will lead our internal Brand & Creative Studio, partner deeply with cross-functional teams, and ensure our brand scales with clarity, consistency, and impact. This is a highly visible leadership role for someone who thrives in ambiguity, values craft and systems equally, and knows how to balance brand ambition with operational rigor.
Requirements
- 10–15+ years of experience in brand design, creative direction, or brand strategy, with leadership experience in a B2B, tech, fintech, or enterprise environment
- Proven track record of building and scaling brand systems in fast-moving organizations
- Strong portfolio demonstrating brand vision, integrated campaigns, and systems thinking
- Exceptional strategic thinking paired with a strong design POV and attention to detail
- Experience leading multidisciplinary creative teams and managing agencies/freelancers
- Ability to translate ambiguity into clarity and align creative work to business impact
- Comfortable operating at both the executive and execution levels
- Excellent communication, storytelling, and stakeholder management skills
Nice To Haves
- Experience with identity, security, fintech, or regulated industries
- Familiarity with Webflow, design systems, or frontend collaboration
- Experience guiding brand through periods of rapid growth or transformation
Responsibilities
- Brand Strategy & Vision
- Define and own Prove’s brand vision, principles, and strategic narrative for 2026 and beyond
- Ensure brand expression aligns with company values, product strategy, and long-term business goals
- Translate complex identity and security concepts into clear, human-centered brand storytelling
- Serve as a thought partner to the CMO on brand positioning, GTM strategy, and corporate narrative
- Creative Leadership & Execution
- Lead the end-to-end creative direction for integrated marketing campaigns, product launches, thought leadership, and key brand moments
- Oversee the evolution of Prove’s visual identity system, ensuring it is modular, scalable, and future-proof
- Set a high bar for craft, clarity, and originality across all brand and marketing outputs
- Provide clear creative direction, feedback, and mentorship to internal designers, freelancers, and agencies
- Systems, Scale & Operational Excellence
- Build and maintain robust brand systems, templates, and documentation to enable speed and consistency
- Establish strong design-to-dev and brand-to-channel handoff processes
- Partner with marketing ops, growth, and web teams to operationalize brand across channels
- Balance experimentation and innovation with executional efficiency
- Cross-Functional Partnership
- Collaborate closely with Product Marketing, Content, Growth, Product, Sales Enablement, and Comms
- Act as a trusted partner to senior stakeholders, aligning creative work to business outcomes
- Advocate for the brand while navigating competing priorities and tight timelines
- Help unify teams around a shared creative vision and operating model
- Team Leadership & Culture
- Lead and grow the Brand & Creative Studio, fostering a culture of trust, accountability, and excellence
- Establish clear expectations, career paths, and performance standards for the team
- Champion collaboration, feedback, and continuous improvement
- Model Prove’s values: One Team, Innovate, Build Trust
Benefits
- Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan
- Modern Health for financial, mental, and physical wellness
- 401(k) Retirement Plan & Match (US Offices) and Local Country Pension (International Offices)
- Unlimited Vacation and Flexible hours
- Comprehensive medical benefits for you and your family ❤️
- Emotional & Physical Wellness – Access to wellness services (EAP & Prove Well-Being Reimbursement)
- Bottomless snacks & beverages for certain office locations
- Daily GrubHub stipend for lunch if coming into the office (US Offices)
- A great place to work and connect with other talented Provers like yourself!
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
