Director, Brand Strategy

Grand Circle • Boston, MA

6h • $175,000 - $190,000 • Hybrid

About The Position

Grand Circle Corporation (GCC) is seeking a strategic leader to serve as a Director, Brand Strategy. This role will shape GCC’s brand architecture and lead strategy for a portfolio of travel brands, helping transform a beloved, nearly 70‑year‑old business into a modern category leader. As a brand champion, you will retain the strength of GCC’s historic brand promise while creating space for contemporary relevance, growth, and differentiation. You will partner closely with senior leadership, marketing teams, and external agencies to drive brand transformation, consistency, and long-term value across the organization. This role is ideal for a results-oriented brand leader with deep experience guiding brand strategy within complex, consumer-facing organizations.

Requirements

• 10+ years of experience in brand strategy, brand marketing, or a related discipline.
• Proven track record of driving or supporting brand transformation in a complex, global environment.
• Customer-centric mindset with a passion for delivering exceptional experiences across the customer journey.
• Exceptional strategic planning and communication skills, with the ability to develop roadmaps and build alignment across diverse stakeholder groups.
• Demonstrated success partnering with marketing teams to deliver effective brand campaigns and applying brand marketing best practices.
• Entrepreneurial, self-directed approach with the ability to work independently while building strong cross-functional relationships.
• Strong analytical skills, with comfort translating data into actionable insights and executive-level recommendations.

Nice To Haves

• Prior experience in the travel or hospitality industry strongly preferred.

Responsibilities

• Brand Strategy: Drive brand transformation in partnership with senior executives and external consultants, helping clarify brand architecture and define brand purpose and positioning across the GCC portfolio.
• Support the global rollout of brand repositioning initiatives, collaborating with a wide range of internal and external stakeholders.
• Build annual, data-driven brand plans that drive distinction, trust, and measurable impact against key business KPIs.
• Draft, maintain, and evolve brand guidelines and toolkits to ensure a consistent end-to-end customer experience.
• Partner with global operations teams to deliver brand training, execute brand concepts at scale, and ensure adherence to brand standards.
• Collaborate with internal teams on the development of new travel itineraries that align with brand strategy and address portfolio gaps.
• Brand Marketing: Partner with integrated marketing and channel teams to develop high-impact, brand-right campaigns that drive affinity and growth.
• Participate across all stages of campaign development, serving as an internal brand steward and strategic advisor.
• Develop data-driven messaging hierarchies that clearly articulate GCC’s value propositions and translate business narratives into compelling customer-facing messaging.
• Identify and execute external brand marketing partnerships that strengthen brand position with existing customers and introduce GCC to new audiences.
• Brand Insights & Analytics: Analyze brand performance against core KPIs and present insights and strategic recommendations to cross-functional stakeholders.
• Monitor the competitive landscape and identify opportunities to strengthen GCC’s brand position.
• Partner with internal analytics and call center teams to assess shifts in customer sentiment and preferences, adjusting brand strategies accordingly.

Benefits

• Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
• Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
• Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
• Your future, secured: 401(k) with company match, life insurance, and disability coverage
• Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
• Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed