Senior Director, Brand & Communications

Fieldguide•San Francisco, CA

4d•Remote

About The Position

The Senior Director of Brand & Comms will own and scale the Fieldguide brand across positioning, narrative, visual identity, and customer proof. This role is responsible for ensuring the brand clearly communicates what Fieldguide does, who it is for, and why it matters, and for translating strategy into consistent execution across all channels. This leader will head the brand, content, and customer advocacy functions, working in close partnership with Product Marketing, Demand, Sales, and Product.

Requirements

Proven experience helping define, create, or scale a product category, not just operating within an established one.
Experience supporting companies moving from early scale to category leadership.
Track record of building brand systems and narratives that scale with the business.
Direct involvement in category positioning, narrative development, and market education.
Background in vertical SaaS with a clear understanding of industry specific buyers and workflows.
Ability to balance depth and credibility with simplicity and clarity.
Hands on experience marketing AI driven products or platforms.
Demonstrated ability to explain AI value in practical, outcome based terms.
Experience navigating buyer skepticism and trust concerns related to AI adoption.
Senior leadership experience in B2B SaaS brand, content, or product marketing.
History of close partnership with Product, Sales, and Executive teams.
Comfort operating in environments with incomplete information and evolving strategy.

Nice To Haves

Experience marketing to regulated or risk aware professions is a plus.
Clear strategic thinking paired with hands-on execution.
Strong editorial judgment and copy instincts.
Ability to simplify complex concepts without losing accuracy.
Comfort operating with ambiguity and limited structure.
High bar for quality with a bias toward shipping.

Responsibilities

Evolve Fieldguide’s brand positioning, messaging architecture, and narrative.
Ensure clarity and consistency across website, product storytelling, sales materials, and campaigns.
Translate product value into simple, concrete language for buyers and practitioners.
Own the visual identity and brand system.
Set creative direction for campaigns, launches, and core assets.
Ensure high quality execution across design, copy, and external agencies.
Oversee brand content strategy including website, core messaging, and long form content.
Partner on practitioner focused thought leadership tied to AI in audit and advisory.
Ensure content supports both brand credibility and revenue goals.
Build a strong customer advocacy engine including case studies, stories, and proof points.
Elevate Fieldguide’s presence in the market through clear, credible narratives.
Partner with Sales on brand aligned pitch materials and storytelling.
Lead and develop a small, high impact brand team.
Set clear priorities, standards, and feedback loops.
Manage agencies and freelancers as needed.