Senior Manager, Brand Communications

Salt & Straw•Portland, OR

1d•$92,000 - $103,000•Hybrid

About The Position

Salt & Straw is looking for a strategic storyteller to lead how our brand shows up in the world. As our Senior Manager, Brand Communications, you’ll shape and evolve the voice of Salt & Straw across social platforms, storytelling channels, and cultural moments. From flavor launches and shop openings to creator partnerships and community engagement, you’ll define how we tell our story — and ensure it resonates consistently and meaningfully with our audience. This role is ideal for someone who pairs strong creative instincts with strategic ownership — someone who sees storytelling not just as content, but as a system that builds connection, relevance, and long-term brand equity.

Requirements

6–8+ years of experience in brand communications, content strategy, or social leadership roles
Proven experience owning or shaping brand voice and storytelling strategy
Experience leading organic social strategy beyond content execution
Experience managing or mentoring at least one team member
Strong storytelling instincts and editorial judgment
Deep understanding of cultural trends and audience behavior
Ability to operate strategically while staying hands-on in execution
Collaborative mindset with the ability to influence across teams

Nice To Haves

Hospitality, food & beverage, retail, or lifestyle brands
Working with PR agencies or integrating earned and owned media
Building creator or influencer programs

Responsibilities

Lead and evolve Salt & Straw’s brand voice, narrative, and storytelling strategy across all channels
Own and guide our organic social ecosystem, including platform roles, content direction, and performance insights
Translate product launches, campaigns, and partnerships into cohesive, compelling storytelling across touchpoints
Lead influencer and creator partnerships to expand brand reach and cultural relevance
Provide editorial oversight for campaigns, launches, and high-visibility communications
Partner with marketing, retail, product, and PR teams to ensure aligned and impactful storytelling
Establish systems and workflows that make storytelling consistent, scalable, and high-quality
Monitor performance, audience sentiment, and cultural trends to continuously refine strategy
Lead and develop a Social Content Producer, providing clear direction, feedback, and growth support

Benefits

Competitive, market-aligned compensation
Annual performance reviews and merit increases
Optional on-demand pay access
Flexible Time Off (FTO)
12 paid holidays annually
Two weeks sick time
Hybrid work schedule
Medical, dental, and vision coverage beginning the first of the month after hire
401(k) retirement plan with company match
Mental health support and benefits concierge services
Flexible spending and commuter accounts
Dog-friendly Portland Support Center
Transportation and parking subsidies
Educational assistance for approved coursework
30% team member discount on Salt & Straw products
First look at new flavors before they launch